Social Media Content Coordinator

Job Highlights  

Houston Grand Opera seeks a dynamic, detail-oriented Social Media Content Coordinator to join its marketing team. This role is ideal for a strong writer and visual storyteller who thrives in a fast-paced creative environment and is passionate about translating live performance into compelling digital content.  

Reporting to the Digital Content Manager, the Social Media Content Coordinator will support social media execution, copywriting, video production, and performance reporting across platforms. They will work closely with the Video Producer, Director of Marketing, and other members of the Audiences team on the creation of digital assets to support organic content and paid advertising needs. This position plays a critical role in shaping HGO’s digital voice, amplifying productions and initiatives, and turning audience engagement into measurable growth. 

Join Us! 

We are looking for talented, passionate, and dedicated people who are eager to make contributions to our community and our mission. If you are excited about this position but your experience does not align perfectly, we encourage you to apply! You may be just the right candidate for this position or another role at HGO. 

About the Houston Grand Opera 

The mission of HGO is to enrich our diverse community through the art of opera. We do so by creating, curating, exploring, and producing outstanding experiences centered around the human voice. HGO has received a Tony Award, three Grammy Awards, and three Emmy Awards – we are the only opera company in the world to win all three honors. 

Our strategic focus is two-fold: creating profoundly enriching experiences for our diverse audiences and clearly defining and positively promoting the HGO brand. We believe every team member enriches our organization by exposing a broad range of ways to understand and engage our community and discover, design, and deliver enriching experiences. 

Compensation and Benefits 

We offer robust benefits to full-time employees, including: 

• Comprehensive and affordable health benefits. 

• Generous paid time off. 

• 403b retirement plan with employer match. 

• Flexible work schedule. 

• Professional development fund and opportunities. 

• Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation. 

• Free tickets to our mainstage and community productions and events. 

Key Responsibilities 

Video Production & Visual Storytelling  

• Capture and edit short-form video content (Reels, TikToks, Stories, YouTube Shorts) from concept through delivery with strong attention to pacing, music, motion, transitions, and brand tone.  

• Repurpose long-form content (interviews, livestreams, rehearsals) into short-form clips, teasers, and promotional assets.  

• Assist in planning and setting up video shoots, including coordinating schedules, drafting briefs, crafting compelling video scripts & hooks, preparing shot lists, and securing approvals.  

• Collaborate with marketing team, artists, and outside contractors to execute video projects on time and within brand standards.  

• Assist with creation of quick-turnaround content during performances and events, capturing behind-the-scenes moments and audience excitement.  

Social Media Execution & Copywriting  

• Write and edit engaging, platform-specific copy for social media & paid advertising efforts, including compelling captions, and campaign messaging aligned with HGO’s brand voice.  

• Maintain and execute a structured content calendar tied to production campaigns and institutional priorities.  

• Ensure all messaging reflects HGO’s artistic excellence, community impact, and strategic goals. Proofread and maintain high editorial standards across digital channels.  

• Support daily posting, scheduling, monitoring, and engagement across platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging channels.  

• Partner with internal departments (Artistic, Development, Audiences) to ensure cohesive, cross-departmental messaging.  

• Coordinate artist takeovers and talent-led content aligned with brand guidelines.  

• Assist in identifying and coordinating brand-appropriate influencers for social media campaigns.  

• Monitor comments and direct messages, fostering positive and professional audience interactions.  

Reporting & Insights  

• Track engagement, follower growth, website traffic, and campaign performance using tools such as Google Analytics and social media analytics platforms.  

• Assist in compiling weekly and monthly KPI reports for the Digital Marketing Manager, Director of Marketing, and senior leadership.  

• Translate data into clear insights and actionable recommendations to optimize performance.  

• Support A/B testing of messaging, content formats, and posting cadence to drive growth and conversions.  

• Learn and follow internal review and approval processes, including brand, legal, and rights considerations.  

Qualifications 

• 2 years of experience in digital marketing, social media, communications, or related field.  

• Exceptional writing, editing, and proofreading skills with the ability to adapt tone by platform and audience.  

• Demonstrated experience editing short-form video content. Preferred experience with Adobe Premiere Pro or mobile editing software (i.e., CapCut, etc.)  

• Experience assisting with or coordinating video shoots, including scheduling, briefing, and asset management.  

• Strong understanding of major social media platforms and performance metrics.  

• Experience with analytics tools (Google Analytics and/or social media reporting platforms).  

• Highly organized with strong attention to detail and ability to manage multiple deadlines.  

• Comfortable working in a live-event environment, including evenings and weekends.  

• Evening and weekend work are required to capture performances, rehearsals, and special events.  

• Knowledge of opera, classical music, or performing arts is a plus.  

Special Job Characteristics 

The ideal candidate is:  

• A strong storyteller who understands both narrative and performance data.  

• Equally comfortable writing a compelling caption and building a performance report.  

• Visually attuned, detail-driven, and highly organized.  

• Collaborative, proactive, and energized by live performance.  

• Passionate about connecting audiences to the transformative power of opera.  

• Eager to keep up with platform trends, algorithm updates, and emerging content formats.  

Physical Demands 

The physical demands described here are representative of those we consider important for an employee to successfully perform essential functions of this job: extended periods of sitting and performing tasks such as typing and using a computer mouse, with strong visual and auditory focus, occasional lifting (not exceeding 25 pounds), reaching for items, effective communication skills, and fine motor abilities, being mobile within the office for activities like attending performances, events, and meetings. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

Equal Opportunity 

Houston Grand Opera is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at HGO are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by federal, state, or local laws or regulations. HGO will not tolerate discrimination or harassment based on any of these characteristics. HGO encourages applicants of all ages.