What are the responsibilities and job description for the Digital Marketing Manager position at Houston Dynamo FC?
COMPANY BACKGROUND
The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men's and women's professional teams - the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Dynamo & Dash Charities, as well as Shell Energy Stadium and Houston Sports Park.
The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.
PURPOSE OF THE JOB
This role is responsible for curating engaging storytelling from creation to execution across digital platforms including email, app, and web. This role will create and execute the strategy and measure our promotional email campaigns and expand our content offering for our HDFC brands on web and app via CMS systems. This role will also plan and execute paid media buys and assist in the management of vendor relations.
DUTIES AND RESPONSIBILITIES
- Ability to handle high-pressure situations and tight deadlines
- Develop and execute integrated digital marketing campaigns across website, mobile app, email, and paid advertising channels to drive ticket sales, engagement, and brand awareness
- Manage and optimize digital ad spend, ensuring campaigns meet KPIs and deliver strong ROI
- Utilize audience segmentation and retargeting strategies to engage existing and potential fans
- Stay ahead of emerging trends and work closely with vendors and agency partners to recommend new paid media opportunities
- Develop audience segmentation and personalization strategies to enhance fan engagement and ticketing revenue
- Partner with Business Intelligence team to track, analyze, and report on digital and email performance, making data-driven recommendations to improve results
- Oversee content strategy and execution for the Club’s website and mobile app, ensuring an optimized user experience
- Manage the CMS system, updating and maintaining high-quality content for ticketing, promotions, and fan engagement
- Work with the creative and production teams to ensure digital assets consistently align with brand standards and meet platform best practices for owned and paid channels
- Measure and report performance of all paid media, email, and website campaigns, assessing against key business objectives
- Continuously test and optimize campaigns to improve efficiency and effectiveness, identify trends and insights, and adjust strategies accordingly
- Other duties as assigned
QUALIFICATION REQUIREMENTS
- Bachelor’s or Associate’s degree in Marketing, Business, Digital Media, or related field
- 2-5 years demonstrated experience in digital marketing, paid media, or performance marketing, preferably in sports or entertainment
- 1-3 years experience using content management systems for web/mobile app content
- Strong experience managing paid campaigns across Facebook Ads, Google Ads, and other digital platforms
- Proven expertise in email marketing – knowledge of Salesforce Marketing Cloud a plus
- Solid knowledge and use of measurement tools, including website analytic tools (e.g., Google Analytics)
- Demonstrated attention to detail, comfort with ambiguity, ability to manage change and balance competing/evolving priorities
- Proven experience simultaneously managing multiple projects and timelines
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) required; working knowledge of Adobe Suite (e.g. Photoshop) helpful
- Ability to work non-traditional hours including home matches, evenings, weekends, and some holidays as needed
KNOWLEDGE, SKILLS, ABILITIES, AND OTHER ATTRIBUTES
- Strategic thinker and self-starter with ability to execute high-impact digital marketing strategies
- Analytical and data-driven with ability to interpret performance data and optimize accordingly
- Creative and detail-oriented with strong eye for branding, visual content, and storytelling
- Ability to manage multiple campaigns and meet short deadlines in a fast-paced environment
- Excellent verbal and written communication skills
- Effective collaboration and communication across departments and with external partners
- Passion for sports and fan engagement, with understanding of soccer culture and fan behavior a plus
- Maintains Organizational Core Competencies
ORGANIZATIONAL CORE COMPETENCIES
- Accountable – Holds themselves (and when appropriate others) accountable for achieving goals and objectives.
- Collaborative – Works collaboratively with others to achieve organizational outcomes.
- Progressive – Open minded, accepting, creative, and innovative in approach.
- Values Driven – Being ethical in decision making and operating with professional integrity.
- Agile – Achieves personal and organizational success within a changing, dynamic and complex environment. Ability to handle ambiguity.
OTHER INFORMATION
Diverse candidates of all backgrounds are welcome, and the Club seeks individuals passionate about sport, inspiring the city and devoted to the organization's growth. While duties and responsibilities vary across positions, we are seeking individuals who are accountable, collaborative, progressive, agile and ethical/values driven.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.