What are the responsibilities and job description for the Business Development Specialist position at HouseWorks?
Company Description
Houseworks is a full-service home company that supports clients through every stage of the home journey, from buying and selling to maintenance, and financing. The team integrates real estate services, home design, and mortgage guidance under one roof to offer a streamlined and coordinated experience. Houseworks is driven by the belief that home is the foundation of a person’s life and focuses on making every interaction clear, inspiring, and personalized. Team members collaborate to deliver tailored solutions that reflect each client’s lifestyle and goals, creating an environment where both clients and employees can thrive.
Role Description
The Business Development Specialist is a full-time, hybrid role based in Cedarburg, WI, with flexibility for some work from home. This role is responsible for identifying and cultivating new business opportunities, including generating leads, building relationships with potential clients, and nurturing partnerships that support the growth of Houseworks’ real estate, design, and maintenance services. Day-to-day tasks include conducting market research, analyzing local and regional housing trends, maintaining a pipeline of prospects, and collaborating with our sales team to develop proposals and presentations. The specialist will also support customer outreach initiatives, attend networking events as needed, and use CRM tools to track activities and measure results. Success in this role involves consistently expanding Houseworks’ client base while reinforcing the company’s commitment to a seamless and tailored home experience.
Qualifications
Strong Communication and Customer Service skills to build relationships, handle inquiries, and represent the brand professionally.
Proficient Analytical Skills and Market Research capabilities to evaluate trends, identify opportunities, and support data-informed decisions.
Demonstrated experience in Lead Generation, including prospecting, outreach, and follow-up to convert leads into qualified opportunities.
Comfort using CRM systems, productivity tools, and basic office software to manage pipelines, track activities, and report results.
Ability to work effectively in a hybrid environment, with strong organizational skills and self-management for both in-office and remote work.
Background in real estate, home services, or related industries is preferred but not required.
Associate’s or Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent work experience.