Marketing Generalist and Copywriter

Location: Hotze Health & Wellness Center, Houston, TX Reports to: Vice President of Sales and Marketing

About Us: For over 35 years, Hotze Health & Wellness Center, along with Physicians Preference Vitamins, Physicians Preference Pharmacy, and Hotze Beauty, has led the health and wellness industry with an alternative, root-cause approach to medicine. Benchmarking against luxury brands like The Ritz-Carlton and The Broadmoor, our refined brand delivers transformative care and exceptional experiences to discerning clients. Join our close-knit marketing team to elevate our prestigious brand through innovative design and strategic marketing campaigns that inspire and attract new patients.

Position Overview: We're seeking a creative, strategic, detail-oriented Marketing Generalist and Copywriter to join our marketing team (family) assisting in strategy development, creation of compelling marketing communications (blogs, newsletters, email copy, text copy, podcast outlines and organic social media) and analysis of results (KPIs). This role will be a key partner, working directly for the Vice President of Marketing, who participates in all marketing initiatives and tactics across our three (3) businesses. This role is ideal for an individual who has passion for being creative, a knack for developing compelling campaigns, and a desire to grow in a supportive, family-like environment. You'll create visually compelling, brand-aligned marketing graphics and communications via a well thought out plan to drive awareness and garner leads (patients and providers for Hotze Health & Wellness, Physicians Preference Vitamins, Physicians Preference Pharmacy and Hotze Beauty. The goal behind every good marketing campaign is to convert prospects into new patients (we call our patients guests). Collaborating with a dynamic team, you will support and execute social media (the development of short clips and reels from podcasts and internal filming, as well as daily posts), traditional marketing tactics, and occasional internal and external events. This is an exciting opportunity to blend creativity and strategy, utilizing key marketing skills to make a lasting impact on a luxury holistic wellness brand.

Key Responsibilities:

• Strategic Campaign Ideation & Planning: Develop innovative marketing strategies and campaign concepts to drive brand awareness and attract new patients and customers to our family of businesses. Collaborate with Vice President and team members to plan compelling campaigns (email, social media, text, events, blogs, podcasts, newsletters) that align with business goals and resonate with our high-end prospects.
• Design & Brand Execution: Create visually captivating, brand-aligned designs for marketing materials, including social media graphics, short clips and reels, email campaigns, newsletters, flyers, postcards, website visuals, and collateral, ensuring consistency with our refined brand identity.
• Website and Social Media Content Creation: Produce engaging content (copy, graphics, reels, short videos) for platforms like WordPress, Instagram, Facebook, LinkedIn, and X. Edit long-form videos and podcasts into shareable reels and manage organic and paid posting schedules.
• Marketing Support and Copy Writing: Write compelling copy for marketing campaigns, including quarterly newsletters, email, text, blog, and podcast outlines-this includes both writing and imagery. Assist in managing marketing calendars to meet deadlines and ensure seamless campaign delivery.
• Team Collaboration: Work closely with the Vice President of Marketing and team members, agencies, and vendors to strengthen brand messaging and drive lead generation for our Wellness Center, Vitamin Store, Pharmacy, and Beauty brand.
• Research & Analysis: The key is to drive results with each campaign planned and executed. Conduct competitive research (including mystery shopping), to monitor industry trends, and analyze campaign performance to optimize strategies and deliver measurable results that drive quality leads and patient acquisition (google analytics, reporting from marketing platforms).

Qualifications:

• Bachelor's degree in marketing, graphic design, communications, journalism, or a related field (recent graduates encouraged to apply).
• 1–3 years of experience in marketing preferred, copywriting, campaign strategy and design, and campaign planning (internships or freelance work count; luxury brand experience a plus).
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite: Photoshop, Illustrator, InDesign; video editing tools like Opus Pro or Clipchamp).
• Experience with marketing platforms (e.g., Active Campaign, Klaviyo, MailChimp, Podium, Salesforce) and social media management (Facebook, Instagram, LinkedIn, X).
• Experience with the utilization of AI platforms (e.g., ChatGPT, Grok, Gemini)
• Experience with WordPress for content creation and updates.
• Strong writing skills, creative and strategic thinking, with a knack for ideation and campaign planning.
• Understanding brand consistency, design principles, and marketing strategies to drive awareness, leads and conversions.
• Familiarity with analytics tools (e.g., Google Analytics and platform reporting) and content management systems is a plus.
• Excellent attention to detail, creativity, and organizational skills.
• Ability to multitask, adapt to shifting priorities, and thrive in a collaborative, fast-paced environment.
• Passion for natural, holistic health and a lifestyle aligned with wellness principles.

Why Join Us?

• Strategic & Creative Impact: Blend innovative campaign strategy with stunning design to drive awareness and further grow our renowned alternative approach to wellness brand.
• Renowned Wellness Center: Become a patient and team member, immersing yourself in our alternative, integrated approach to health.
• Supportive Learning Environment: Grow your skills in a family-like team with mentorship from experienced professionals and training on web/marketing platforms as needed.
• Dynamic Role: Gain hands-on experience in diverse marketing tactics, from strategic planning to social media and traditional campaigns.
• Teaming Culture: Thrive in a collaborative setting where team members support each other and celebrate shared success.

Note: This job description outlines core responsibilities. Duties may evolve to align with business needs. The position is in office (not remote/WAH) at our offices in Katy (Houston area) of Texas and any candidate must have the ability and willingness to commute to our center daily. Hours: Monday – Thursday (7:30 a.m. – 5 p.m.) and Friday (7:30 a.m. – 12:00 p.m.). Throughout the year, when events are hosted that extend out of hours (typically not more than once per quarter) the entire marketing team is expected to work the event. Advance notice will always be provided.

How to Apply: After applying online, please submit your resume, portfolio if available is a plus (highlighting writing, design, and/or campaign work), and a brief cover letter to melissa.weber@hotzehwc.com. We're excited to meet creative, strategic, and skilled candidates ready to elevate our brand and drive meaningful results!