General Manager

HOTWORX General Manager – West Chester, PA

Lead the Future of Infrared Fitness & Community Engagement!

Why Join HOTWORX?

Are you a passionate fitness leader ready to shape the next era of boutique wellness? Do you thrive on energizing your community, crafting digital buzz, and building business-to-business partnerships that fuel exponential growth? HOTWORX, the pioneering infrared fitness franchise revolutionizing the gym experience across the country, invites you to lead our dynamic West Chester, PA studio as General Manager.

HOTWORX offers more than just a workout—it’s a life-changing wellness community. Our patented infrared sauna workouts, virtual coaching, and 24/7 studio access redefine results, efficiency, and recovery. As General Manager, you’ll harness the power of innovative technology, high-energy teamwork, and creative marketing to propel membership and brand loyalty to new heights.

West Chester is one of Pennsylvania’s most vibrant communities—home to thriving businesses, an active university scene, and diverse residents who crave cutting-edge health and well-being solutions. This is your chance to inspire transformation, foster partnerships, and become the heartbeat of West Chester’s fitness movement!

About HOTWORX

A Trailblazer in Infrared Fitness

HOTWORX isn’t your typical fitness studio. We are a fast-growing national franchise with over 700 locations, combining infrared heat, virtual instruction, and multi-functional workouts in our signature patented saunas. We’re known for our:

• 3D Training methodology: Heat Infrared Energy Exercise
• Time-efficient HIIT and isometric sessions, including Hot Yoga, Pilates, Barre, Cycle, and more
• 24-hour member access for ultimate convenience and flexibility
• Results-driven approach: improved endurance, calorie burn, detoxification, and accelerated recovery
• Supportive, tech-savvy culture with outstanding franchisee support and team collaboration

Our West Chester studio is ready for a visionary GM who can amplify member results, forge new connections, and turn our brand promise into a local sensation.

Position: General Manager

Location: West Chester, PA
Type: Full Time

Who We’re Looking For

Are you…

• Obsessed with fitness and holistic health?
• A natural leader, motivator, and relationship builder?
• Savvy with digital marketing and social media, both strategy and creativity?
• Driven by data, innovation, and the desire to exceed sales goals?
• Excited by the challenge of pioneering boutique wellness in a competitive market?

HOTWORX seeks a rockstar General Manager who embodies our cutting-edge, energetic brand voice and knows how to make a positive impact—online, inside the studio, and out in the local community.

Key Responsibilities

1. Studio Leadership & Team Development

• Recruit, train, coach, and inspire a high-performing staff of sales associates and trainers, fostering a collaborative and accountable work environment aligned with HOTWORX core values.
• Lead by example with infectious energy, professional conduct, and a hands-on presence—ensure the studio is spotless, inviting, and operating at peak efficiency.
• Facilitate weekly staff meetings, ongoing training, and performance reviews designed to elevate every team member’s growth and results.
• Promote a fun, purposeful, inclusive workplace culture where every member feels supported and empowered.

2. Social Media & Digital Marketing Mastery

• Create and execute vibrant, on-brand content strategies across primary platforms (Instagram, Facebook, TikTok, etc.) that showcase client achievements, wellness education, challenges, and studio events.
• Engage directly with the community through live sessions, Q&As, behind-the-scenes footage, and interactive campaigns that convert followers into devoted members.
• Track social metrics, analyze insights, and adjust for maximum reach and engagement.
• Leverage digital ads, email campaigns, and influencer partnerships to drive studio traffic and amplify awareness.

3. Business-to-Business (B2B) Partnerships & Community Outreach

• Strategically network with West Chester businesses, health providers, fitness professionals, and local organizations to create promotional opportunities, cross-referral agreements, and event partnerships.
• Initiate outreach for corporate wellness programs, speaking engagements, community events, pop-up workshops, and local sponsorships.
• Represent HOTWORX with passion at local fitness fairs, wellness expos, and neighborhood happenings.
• Support and collaborate with West Chester University, local schools, and nonprofit groups to drive community impact.

4. Client Acquisition, Retention & Account Management

• Develop and execute client acquisition strategies: presales, high-converting tours, referral programs, targeted promotions, and irresistible membership offers.
• Deliver outstanding consultative sales—listen deeply to prospects, present tailored wellness solutions, track the sales pipeline, and achieve or exceed monthly new member targets.
• Manage the client lifecycle: welcome onboarding, periodic check-ins, feedback surveys (NPS), and proactive engagement to maximize satisfaction, renewals, and referrals.
• Handle account management with diligence—track memberships, process requests, resolve concerns quickly, and foster strong, lasting relationships.

5. Studio Operations & Financial Performance

• Oversee all daily studio functions, including scheduling, inventory, facility maintenance, and policy compliance in alignment with HOTWORX standards.
• Maximize revenue per square foot with effective appointment management and 24/7 access oversight.
• Monitor studio KPIs, budgets, and P&L statements—report progress, identify trends, and execute targeted action plans for business growth.
• Ensure compliance with health and safety protocols, CPR/AED certification, and company policies at all times.

What Makes HOTWORX Different?

• Patented Infrared Fitness: Our 3D Training approach transforms standard workouts into multi-sensory, results-driven experiences. Infrared technology elevates calorie burn, speeds recovery, and detoxifies the body—all inside semi-private saunas with virtual trainers.
• Tech-Forward Model: Our virtual instructor and 24/7 access create convenience, consistency, and scalability—appealing to busy, ambitious professionals and students alike.
• Community Powered: HOTWORX isn’t just a gym, but a wellness movement—built around hospitality, results, and customer service that turns clients into raving fans.
• Support & Flexibility: Franchise-wide resources, regular training, and an engaged corporate support team help you accelerate success.
• Unlimited Growth: With the studio’s capacity for hundreds of members and robust revenue potential, you’ll drive your career and the community forward.

Essential Qualifications

Education & Experience

• Minimum 3 years’ experience in a management role, ideally in fitness, wellness, or hospitality settings
• Experience leading teams, recruiting/selecting staff, and designing training programs
• Strong track record in sales, business development, and hitting measurable KPIs
• Digital marketing and social media content management expertise—demonstrated experience growing accounts, overseeing campaigns, and leveraging analytics tools
• Proven success in relationship building and B2B networking (local partnerships)
• Bachelor’s degree in fitness, health, business, hospitality, or related field (preferred but not required)
• CPR/AED/First Aid certification (current or must be obtained upon hiring)

Skills & Attributes

• Fitness-Focused: Deep passion for health, wellness, and helping others transform their lives
• Social Media Pro: Creative, strategic, and hands-on with digital tools and trends
• Sales Driver: Consultative selling ability, resilient closer, and motivated by success metrics
• Relationship Builder: Natural communicator who forges trust with members, staff, and local businesses
• Organizer: Highly organized with keen attention to detail and strong time management skills
• Energetic Leader: Inspires action, keeps morale high, and rolls up your sleeves when needed
• Brand Champion: Consistently models the HOTWORX brand values, voice, and standards.

Compensation & Benefits

What’s In It for You?

We believe in rewarding excellence and supporting your professional growth. Our General Manager compensation includes:

• Competitive base salary ($45,000–$60,000 , DOE) plus uncapped commissions and performance bonuses for exceeding membership and revenue goals
• Free HOTWORX studio membership discounted products and apparel
• Flexible schedule and generous paid time off
• Ongoing HOTWORX University training, annual conventions, and development resources
• Medical/dental/vision insurance packages (benefits vary by franchise location)
• Advancement path—grow into ownership, region management, or multi-unit leadership roles
• The pride of leading a studio that makes West Chester a healthier, happier place

Summary Table: Key Responsibilities & Skills

Core Areas

Required Skills

Main Activities & Metrics

Studio Leadership

Team recruitment, coaching, staff development

Retention rates, team engagement, culture

Social Media Engagement

Content creation, analytics, campaign strategy

Engagement, reach, follower growth, conversions

B2B & Community Outreach

Networking, event planning, partnerships

New partnerships, event attendance, referrals

Sales & Client Acquisition

Consultative sales, pipeline management

New memberships, trial to member conversion, NPS

Account Management

CRM tools, client satisfaction

Member retention, reviews, upsells

Studio Operations

Scheduling, compliance, facility upkeep

Efficiency, cost management, safety incident rate

Financial Performance

KPI tracking, budget oversight, reporting

P&L, goal achievement, ROI

Each area is crucial for our GM. Strong candidates will bring a results-oriented mindset, relentless energy, and adaptability to drive HOTWORX’s mission and member success.

West Chester, PA Fitness Market Insights

West Chester stands out as one of Pennsylvania’s most educated, energetic, and opportunity-rich communities:

• Population & Demographics: 19,000 year-round residents; significant young adult and professional population due to West Chester University; median household income above state average; high educational attainment; diverse employment across retail, education, sciences, and healthcare.
• Wellness-Oriented: Home to wellness centers, boutique fitness studios, growing health trends, and a community that values both tradition and innovation.
• Community Vibe: Highly active with robust community events, vibrant downtown, and a strong ethos of partnership and support.
• Competition: While there are several fitness offerings, HOTWORX’s patented infrared training is a standout differentiator—appealing to students, professionals, busy parents, and fitness seekers craving something new, results-driven, and technology-enabled.

As General Manager, you’ll have a powerful canvas for B2B partnerships (local cafes, wellness clinics, sports retailers), university collaborations, and tapping into the area’s high-value, aspirational clientele.

HOTWORX Studio & Corporate Culture

• Fun & Energetic: Expect a positive, high-energy, and growth-focused environment. Teamwork and shared vision are the foundation of every successful HOTWORX studio.
• Purpose Driven: We exist to help members “discover their inner warrior”—empowering everyday people with innovative fitness and a transformative mindset.
• Supportive Framework: Ongoing training, supportive franchise relationships, and access to the latest industry best practices.
• Results Oriented: The HOTWORX brand is built on member results—celebrating their transformations, curating five-star experiences, and upholding the franchise’s premium reputation in every touchpoint.

If you’re looking for a culture where you can innovate, lead, and genuinely impact the lives around you, you’ll thrive here.

Apply Today! Shape the Future of Fitness

Ready to put your passion, creativity, and leadership on the front lines of fitness innovation? Apply now to become the General Manager of HOTWORX West Chester. Show us how you’ll build a team, cultivate a community, and make our studio the hottest wellness destination in the region!

Applications are reviewed on a rolling basis. HOTWORX is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

To Apply:

• Submit your resume with a cover letter explaining:
• Your fitness and wellness journey, and why HOTWORX resonates with you
• A social media post or event idea you’d implement to attract new members in West Chester
• Examples of how you’ve built successful local partnerships or achieved client acquisition/sales goals
• Your approach to leading and inspiring a team in a boutique fitness environment

Bring your energy. Bring your vision. Bring your warrior spirit.
HOTWORX awaits—let’s ignite West Chester together! Great choice, Ben! I’m crafting a dynamic job posting for a HOTWORX General Manager in West Chester, PA, with a strong focus on social media, local business outreach, client acquisition, and team leadership. This will take me a few minutes, so feel free to step away—I’ll keep working in the background. Your custom posting will be saved right here in our conversation. Stay tuned!

Job Type: Full-time

Base Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid training

Work Location: In person

Salary : $40,000 - $60,000