Vice President

This full-time role is open in our Minneapolis and New York office and the surrounding areas.  

About you...  

You are a driver. Entrepreneurial in your thinking, you’re always one step ahead and looking for ways to improve effectiveness and efficiency. You don’t wait to be told what to do, you take the reins and make proactive decisions that align with business goals. 

You are insatiably curious. Whether it be a new digital trend, social media platform or marketing tool, you can’t stand not being in-the-know and becoming an expert. Curiosity fuels your creativity and strategic thinking.  

One-size-fits-all does not exist in your realm. You understand the nuances of each client, their business, their needs and you design solutions unique to the situation. The same goes for people. You manage, train, coach, listen, teach, motivate, and reward with the individual’s preferences and needs in mind.  

You are an authentic leader – accountable, thoughtful, influential, and motivating. You trust your team to get the job done and are supportive of their growth and development. You understand that feedback is a gift, and don’t shy away from necessary conversations. 

If you are a strategic thinker with a passion for marketing and the ability to drive results, we would love to hear from you. 

About us... 

We are the pre-eminent global tech marketing and communications consultancy. We are a group of strategic experts who are fanatical about tech and are here to help businesses ignite their possibilities. Our local experience and global scale allow us to deliver bold but pragmatic marketing and comms guidance to tech companies all over the world. 

When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. For years now, we’ve been named a Best Place to Work by PR Week, PRNews and Crain’s New York. 

We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative. 

We are looking for an exceptional person to join our North America team as a Vice President.  

Vice Presidents maintain a clear focus on their own client portfolio while adopting a bigger picture view as they make the transition to Hotwire’s leadership team. Driving profitable growth is critical to success – growth in revenue, growth in your team, growth in your own skills and confidence. You will be committed to your personal development, actively seeking feedback to help you grow into this senior role and constantly learning new skills to stay at the forefront of comms. You will be seen as a senior strategic counsel by clients, who will trust and value your planning and creativity skills. You will focus on client retention, managing your accounts for profitability, winning business and supporting marketing and sales initiatives. You will be a leader, with all the responsibility that comes with that role, demonstrating maturity, sensitivity, commercial awareness and sound judgement, to be involved in strategic internal, client service and business development initiatives.  

Daily, you will:  

• Drive the strategy, planning and execution of lead-gen and digital marketing across several accounts.  
  • This includes website content to support traffic and conversion goals, editorial planning, content development, paid ads, paid and earned media, SEO/SEM, social media and community management, email marketing, etc. 
• Lead and manage a client portfolio between $1-1.5M in fees (excluding paid budget) made up of teams of comms and marketing professionals to execute cross-channel campaigns, providing guidance, mentorship, and support. Ensure team members have the necessary resources and information to successfully implement marketing plans. 
• Pitch new business opportunities aligned with expertise. 
• Collaborate with clients and internal stakeholders to understand business objectives and develop comprehensive marketing strategies that align with their goals and target audience. 
• Monitor progress on campaigns, identify obstacles, and provide strategic guidance to optimize for success. 
• Build and maintain strong relationships with clients, acting as a trusted advisor. Regularly and proactively communicate with clients to understand their evolving needs and provide strategic recommendations. 
• Oversee the budgeting and allocation of resources for marketing activities. Ensure resources are utilized effectively and efficiently to achieve maximum impact and ROI. 
• Monitor and analyze marketing campaign performance, using data and insights to evaluate effectiveness and identify areas for improvement. Provide regular reports and recommendations to clients and internal stakeholders. 
• Stay up-to-date with industry trends, best practices, and emerging technologies. Share insights and knowledge with internal teams to enhance marketing strategies and maintain a competitive edge. 
• Collaborate with cross-functional global teams to ensure cohesive and integrated marketing efforts that drive results. 
• Demonstrate expertise and thought leadership in marketing strategies, leading internal trainings, building out future services, providing guidance and sharing industry insights with clients and internal teams.  
• Participate in “Behaving Famously” activities to elevate your own, as well as Hotwire’s profile. 

You’ll Bring: 

• 10 years of experience in integrated marketing and communications, some of which were within an agency environment, and/or in running an in-house marketing group. 
• Experience managing website, email marketing systems, lead-gen campaigns, and social media channels. 
• Knowledge and understanding of the following tools to extent that you can utilize, give direction or pull insights out of: Salesforce, Pardot, Wordpress, Google Ads, LinkedIn, SEMRush, GA4, Fathom, Ceros. 
• An understanding of the tech industry.  
• Proven track record of successfully developing and implementing marketing, brand and digital strategies on behalf of a communications agency and/or marketing platform, and a strong drive for achieving results. 
• Strong leadership skills with the ability to motivate and inspire teams. 
• Excellent written and verbal communication and interpersonal skills, with the ability to build and maintain client relationships. 
• Analytical mindset with the ability to interpret data and provide strategic recommendations. 
• Knowledge of various marketing channels, platforms and tools. 
• Familiarity with industry trends, best practices, and emerging technologies. 

Why Us: 

• Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial. 
• Global Reach & Opportunity – You will have the opportunity to work within global teams and travel within the US and globally to connect with clients and colleagues. 
• Great Benefits - Strong benefits package includes paid time off, holidays, sick leave, cultural celebration days off, paid time off for community involvement, medical, dental and vision insurance, disability and life insurance, 401K match and a paid 6-week sabbatical after every 4 years of continuous employment. Hotwire offers a variety of bonus opportunities to include business development, annual company bonuses and referral bonuses. Additional benefits include wellness allowance, internet, and phone reimbursement. 
• Development Opportunities – A strong learning and development program with training opportunities at all levels. 
• Autonomy – The freedom and support to be limitless, and the opportunity to own your career and create the future you want. 
• Variety – No day is the same as the last. Both within our own walls, and with our clients, we navigate change daily and there’s always an opportunity to stretch your skills, learn something new, seek out a new challenge, and gain expertise.  
• Our Amazing Team – We are connected, ambitious, and friendly. We don’t step on toes to get ahead, we build each other up, develop and teach each other and understand that each person’s individual success is a win for all. 

We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day.  

Compensation Range: $125,000 - $187,000  

The range listed is just one component of Hotwire’s total compensation package for employees, which includes bonus opportunities and a variety of benefits mentioned above. Hotwire takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected work to be performed, required travel (if any), external market and internal value, and internal pay alignment when determining the salary level for potential new employees. A potential new employee’s salary history will not be used in compensation decisions. 

Salary : $1 - $125,000