What are the responsibilities and job description for the Director of Marketing position at Hotwire Communications?
The Director of Marketing is responsible for leading the creation of impactful sales enablement tools and ensuring a cohesive, customer-focused experience across all segments. This role bridges marketing strategy and execution to support acquisition, retention, and growth objectives through compelling collateral and experience-driven initiatives.
This position works cross-functionally with Sales, Customer Experience, and Account Management to align messaging, collateral development, and customer touchpoints throughout the lifecycle. The Director of Marketing supports sales through the creation of dynamic materials and drives initiatives that strengthen the overall customer experience by ensuring consistent, relevant, and engaging messaging across all marketing channels.
Duties / Responsibilities:
- Lead the creation of sales enablement materials, including pitch decks, one-sheeters, presentations, and collateral tailored to specific audiences and business units.
- Partner with Sales and Account Management teams to identify and fulfill collateral needs that drive sales efficiency and support business objectives.
- Define and enhance the customer journey—mapping key touchpoints, improving communications, and ensuring a seamless experience from acquisition to renewal.
- Ensure consistency of tone, style, and messaging across customer communications, onboarding materials, and lifecycle touchpoints.
- Develop and maintain the overarching messaging framework to ensure alignment and clarity across all marketing touchpoints.
- Work closely with the Director of Digital Marketing to maintain consistency and alignment across digital channels and campaigns.
- Manage the development and organization of marketing assets within a centralized marketing library, ensuring easy access, version control, and scalability.
- Collaborate cross-functionally to support campaign messaging, sales support materials, and customer engagement initiatives.
- Product communication and collateral support
- Other duties as assigned.
Minimum Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s degree in Marketing, Business Administration, or related field required
- 8 years of experience in marketing, with at least 3 years in a leadership role overseeing marketing, communications, or sales enablement strategy.
- Experience in telecommunications, technology, or a subscription-based service industry.
- Demonstrated success in brand management, customer journey development, and sales enablement.
- Ability to lead and inspire cross-functional teams while maintaining attention to detail and executional excellence.
BENEFITS:
We truly appreciate and value all our employees and show our appreciation by offering a wide range of benefits, including:
- Comprehensive Healthcare/Dental/Vision Plans
- 401K Retirement Plan with Company Match
- Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!)
- Paid Volunteer Time
- Paid Parental Leave
- Hotwire Service Discounts – for employees who live on a property serviced by Hotwire. Discounted service offerings are provided for high-speed internet, video service, phone, and security service
- Employee Referral Bonuses
- Exclusive Entertainment Discounts/Perks
Hotwire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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