Director of Growth

Under the general direction VP, Business Development and Community Relations, the Director of Growth is responsible for developing and executing strategies that drive census growth, strengthen community partnerships, and enhances the visibility of St. Francis Hospice within the service area. This position will identify acute provider relationships and close on strategic relationships. The Director will be responsible for the referral processes that maximize access to hospice care with the goal of increasing the number of referrals and eligible admissions to hospice and all other new service lines.

REPORTS TO: VP, Business Development & Community Relations

DIRECTLY SUPERVISES: Business Development and Community Relations Team

EDUCATION AND/OR TRAINING REQUIRED: Bachelor’s degree in Communications/Public Relations, Marketing, Education or a medical related field.

CERTIFICATIONS/LICENSES REQUIRED: Valid, unrestricted Driver’s License, auto insurance and reliable means of transportation to perform job duties.

PHYSICAL REQUIREMENTS: Ability to lift, push, pull twenty five (25) pounds without difficulty; able to work extended hours as required under various work environments and work under varying levels of stress.

EXPERIENCE/SPECIFIC SKILLS AND ABILITIES REQUIRED: Minimum ten (5) years’ experience in professional healthcare required. Sales and marketing and referral development through establishing relationships with healthcare providers required. Experience in Managed Care companies required. Hospice/Home Health experience is highly desirable. Experienced in designing/implementing sales and marketing plans and determining measurable objectives. Excellent communication skills, collaboration, organizational ability, attention to detail, analytical skills, financial management, and the ability to lead a team. Must have proven record of accomplishment of success within business development and leverage the best continuum of care. Maintain a high level of urgency, customer consciousness and service excellence. Must be able to handle sensitive issues and work well with others. Attendance is a condition of employment.

PRIMARY RESPONSIBILITIES:

• Provide day-to-day leadership to Business Development Specialists and Community Relations Representatives at SFH.
• Assists in increasing utilization of services through the implementation of a strong sales plan.
• Initiates/builds/maintains positive long-term relationships with physicians, community and business referral sources.
• Participates in the development of SFH strategic planning process.
• Oversee the orientation of new SFH Business Development Specialists and Community Relations staff.
• Responsible for overseeing the successful operation of the Business Development and Community Relations Departments.
• Plans, designs, integrates, implements, modifies, and evaluates an effective business development plan and reports effectiveness on an ongoing basis.
• Directs, guides and manages the Business Development team to meet and exceed organizational goals related to ADC, LOS, referrals and admissions.
• Selects, supervises and evaluates the sales and community relations staff. Motivating them for optimum performance through team building and acts as a mentor/resource for the staff.
• Performs evaluations of the sales and community relations staff and reports progress to the VP of Business Development and Community Relations. Evaluates trends in referrals/admissions and proposes appropriate responses to changes in referral, admissions and market conditions.
• Supports the Service Excellence initiative, by serving Internal/external customers in a manner that increases their confidence and knowledge by responding timely, efficiently and courteously to their needs/concerns.
• Comply with federal and state laws, regulations and policies as measured by proper use of the CRM dashboards by the Business Development and Community Relations teams.
• Maximize existing referral sources through relationship building and education of the community and health care partners.
• Oversee CRM utilization for business development and partners with the marketing department to create appropriate materials for community and health care partners along with promotional items while staying within a budget.
• Participate as an active supporter of the St. Francis Hospice compliance program, including an emphasis to report, as well as comply with all Federal, State and local laws as well as the organizations’ compliance program.

EXPECTATIONS:

• Provide program development strategies for SFH, in an organized, routine capacity that will enable the cohesion of team development. Work collaboratively with other departments, demonstrate and encourage leadership for a comprehensive approach to program development. Inspire staff to live the SFH Mission, to achieve its vision and demonstrate our Values and commitment.

Equal Opportunity Employer
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