Director of Marketing

About Hoskinson Health & Wellness Clinic

Hoskinson Health & Wellness Clinic is a newly founded, team-based, physician-led, comprehensive health and wellness clinic located in the beautiful community of Gillette, Wyoming.

Our organization was created to provide proactive, patient-centered healthcare resources to meet the growing needs of our community.

Company Mission & Philosophy

Hoskinson Health & Wellness Clinic is owned and operated by physicians united in their commitment to address long-standing gaps in the healthcare system.

Our mission is to help patients live better, healthier lives by delivering comprehensive, coordinated care through a diverse team of specialists and support staff.

We believe that patients are more than their diagnoses and deserve access to education, resources, and time with their care team.

To ensure this mission is met, we:

• Integrate advanced, effective technology.

• Encourage collaboration among providers and support staff.

• Maintain lower patient volumes to allow for more meaningful, personalized care.

Job Summary

The Director of Marketing is responsible for developing, implementing, and overseeing strategic marketing, branding, and community engagement initiatives to enhance the organization’s visibility, patient outreach, and overall growth. This role blends creative marketing with community relations, ensuring that all campaigns and initiatives align with the clinic’s mission to improve the health and well-being of the community. The Marketing & Engagement Manager leads a small team or contracted vendors to execute campaigns across digital, print, and in-person channels.

Supervision

• Supervises:

  • Marketing & Digital Engagement Specialist(s)

  • Community Outreach Coordinator(s) (if applicable)

  • External marketing contractors, agencies, or freelancers (photographers, videographers, designers, etc.)

Supervisory Responsibilities

• Provides leadership, guidance, and performance evaluations to assigned staff and contractors.

• Oversees the day-to-day execution of marketing and engagement activities.

• Delegates tasks and ensures the timely completion of marketing projects and campaigns.

• Mentors team members to develop skills in marketing, content creation, and community engagement.

Duties and Responsibilities

Marketing & Branding

• Develops and executes annual marketing and engagement plans to drive patient acquisition and retention.

• Oversees branding efforts to ensure consistent messaging and visual identity across all channels.

• Plans and manages marketing campaigns for services, health awareness initiatives, and community events.

Community Engagement & Outreach

• Builds partnerships with local businesses, schools, and community organizations.

• Coordinates participation in health fairs, workshops, and community events.

• Creates programs to enhance patient and community relationships, including loyalty and referral initiatives.

Digital & Content Strategy

• Oversees the creation and management of website content, social media, email campaigns, and newsletters.

• Monitors analytics and engagement metrics to measure campaign success and optimize strategies.

• Leads storytelling efforts, including patient testimonials, staff spotlights, and clinic news.

Team Leadership & Collaboration

• Coordinates with clinical leadership to align marketing efforts with organizational goals.

• Manages vendor relationships to ensure timely and cost-effective delivery of marketing materials.

• Oversees the design and production of brochures, flyers, and promotional materials.

Reporting & Budget

• Prepares regular reports on marketing performance, ROI, and engagement results.

• Assists in developing and managing the marketing budget.

• Assists with special projects as assigned.

Education, Certifications, and Licenses

Required:

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.

Preferred:

• Master’s degree in Marketing, Communications, or Healthcare Administration.

• Professional certifications such as AMA Professional Certified Marketer (PCM®), HubSpot, or Google Analytics.

Experience

• Minimum 3–5 years of marketing or community engagement experience, preferably in healthcare, wellness, or nonprofit sectors.

• Experience managing social media campaigns, community events, and multi-channel marketing projects.

• Prior experience supervising staff or managing vendors is preferred.

Required Skills and Abilities

• Portfolio that demonstrates creative skills.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).

• Strong working knowledge of Social Media platforms (Facebook, Instagram, LinkedIn, etc.).

• Ability to create custom graphics for digital and print materials.

• Strong communication skills (written and verbal).

• Positive attitude and excellent customer service skills.

• Time, task, and project management skills.

• Experience with writing and proofreading.

Benefits

• Health Insurance: 100% employer-paid premiums for medical, dental, vision, short-term disability, long-term disability, and life insurance.

• Retirement Benefits: Competitive company match with no waiting period.

• Paid Time Off (PTO): Generous PTO policy.

• Professional Development: Support for continuing or additional education with HR approval.

Equal Opportunity Statement

Hoskinson Health & Wellness Clinic is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

The Clinic is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment and all services, programs, and activities. To request accommodation during the application or interview process, contact Human Resources at (307) 387-9850.