Director of Marketing

The **Director of Marketing** is responsible for developing, implementing, and overseeing strategic marketing, branding, and community engagement initiatives to enhance the organization's visibility, patient outreach, and overall growth. This role blends creative marketing with community relations, ensuring that all campaigns and initiatives align with the clinic's mission to improve the health and well-being of the community. The Marketing & Engagement Manager leads a small team or contracted vendors to execute campaigns across digital, print, and in-person channels.

**Supervision**

Supervises

• Marketing & Digital Engagement Specialist(s)
• Community Outreach Coordinator(s) (if applicable)
• External marketing contractors, agencies, or freelancers (photographers, videographers, designers, etc.)
  
  

**Supervisory Responsibilities**

• Provides **leadership**, **guidance**, and **performance evaluations** to assigned staff and contractors.
• Oversees the day-to-day execution of marketing and engagement activities.
• Delegates tasks and ensures the **timely completion** of marketing projects and campaigns.
• Mentors team members to develop skills in **marketing**, **content creation**, and **community engagement**.
  
  

**Duties and Responsibilities**

• **Marketing & Branding**
• Develops and executes **annual marketing and engagement plans** to drive patient acquisition and retention.
• Oversees **branding efforts** to ensure consistent messaging and visual identity across all channels.
• Plans and manages marketing campaigns for **services**, **health awareness initiatives**, and **community events**.
  
  

**Community Engagement & Outreach**

• Builds **partnerships** with local businesses, schools, and community organizations.
• Coordinates participation in **health fairs**, **workshops**, and **community events**.
• Creates programs to enhance **patient and community relationships**, including loyalty and referral initiatives.
  
  

**Digital & Content Strategy**

• Oversees the creation and management of **website content**, **social media**, **email campaigns**, and **newsletters**.
• Monitors **analytics** and **engagement metrics** to measure campaign success and optimize strategies.
• Leads **storytelling efforts**, including **patient testimonials**, **staff spotlights**, and **clinic news**.
  
  

**Team Leadership & Collaboration**

• Coordinates with **clinical leadership** to align marketing efforts with organizational goals.
• Manages **vendor relationships** to ensure timely and cost-effective delivery of marketing materials.
• Oversees the design and production of **brochures**, **flyers**, and **promotional materials**.
  
  

**Reporting & Budget**

• Prepares regular reports on **marketing performance**, **ROI**, and **engagement results**.
• Assists in developing and managing the **marketing budget**.
• Assists with **special projects** as assigned.
  
  

**Education, Certifications, and Licenses**

Required

• **Bachelor's degree** in **Marketing**, **Communications**, **Business Administration**, **Public Relations**, or a related field.
  
  

Preferred

• **Master's degree** in **Marketing**, **Communications**, or **Healthcare Administration**.
• Professional certifications such as **AMA Professional Certified Marketer (PCM®)**, **HubSpot**, or **Google Analytics**.
  
  

**Experience**

• **Minimum 3--5 years** of marketing or community engagement experience, preferably in **healthcare**, **wellness**, or **nonprofit sectors**.
• Experience managing **social media campaigns**, **community events**, and **multi-channel marketing projects**.
• Prior experience supervising **staff** or managing **vendors** is preferred.
  
  

**Required Skills and Abilities**

• **Portfolio** that demonstrates creative skills.
• Proficiency in **Adobe Creative Suite** (Photoshop, Illustrator, etc.).
• Strong work ng knowledge of **Social Media platforms** (Facebook, Instagram, LinkedIn, etc.).
• Ability to create **custom graphics** for digital and print materials.
• Strong **communication** skills (written and verbal).
• Positive attitude and **excellent customer service** skills.
• **Time, task, and project management** skills.
• Experience with **writing** and **proofreading**.