Sr. Integrated Marketing Specialist

Join a dynamic team as a Senior Integrated Marketing Specialist, where you will lead innovative marketing campaigns that drive brand recognition and customer engagement. This role offers the opportunity to work collaboratively across various teams, making a significant impact in the marketing landscape.

Responsibilities

• Develop and implement integrated marketing programs that align with business objectives.
• Collaborate with internal teams and external agencies to create compelling content and campaigns.
• Analyze customer journeys and media consumption to optimize marketing strategies.
• Oversee sponsorship and partnership initiatives, ensuring successful activation efforts.
• Utilize data-driven insights to measure program effectiveness and enhance marketing strategies.
  
  
  

Skills

• Minimum of 4 years of experience in integrated marketing or marketing communications.
• Strong understanding of marketing strategies targeted at healthcare providers.
• Proficiency in project management tools and marketing technology.
• Exceptional communication and collaboration skills, with a focus on stakeholder engagement.
  
  
  

Preferred Skills

• Experience in developing customer journey maps and omni-channel marketing strategies.
• Ability to adapt quickly to changing priorities and work effectively in a fast-paced environment.
• Familiarity with creative project management systems and regulated approval processes.
• Demonstrated ability to think innovatively and proactively drive marketing initiatives.
  
  
  

At Horizontal, we are committed to fostering a diverse, equitable, and inclusive environment where every team member feels valued and empowered to contribute their unique perspectives. We encourage applicants from all backgrounds to apply and join us in our mission.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.