Senior Marketing Specialist

We’re looking for a Senior Marketing Specialist to lead strategic email marketing initiatives that support awareness, engagement, conversion, and retention. This role partners closely with cross-functional teams to plan, build, execute, and optimize marketing programs that advance business goals in a fast-paced, collaborative environment.

Responsibilities

• Develop and implement integrated email marketing strategies across the full funnel, including nurture, lifecycle, and customer journey programs.
• Partner with marketing, digital, and business stakeholders to create audience-focused plans that align with organizational objectives.
• Build and manage campaigns in Adobe Marketo and CRM systems, including segmentation, personalization, automation, lead scoring, and list management.
• Create engaging, persona-based email content and collaborate on copy, templates, and dynamic content execution.
• Apply HTML/CSS knowledge to support responsive email design, accessibility, rendering, and cross-client quality assurance.
• Track and analyze campaign performance, identify trends, and use insights to improve engagement and conversion outcomes.
• Plan and run A/B or multivariate tests to optimize messaging, timing, audience targeting, and overall campaign effectiveness.
• Support deliverability and compliance best practices, including authentication, consent, privacy, and email regulation requirements.
• Manage multiple projects, timelines, and stakeholders while maintaining quality, transparency, and strong attention to detail.
• Contribute strategic recommendations and help influence decisions through clear communication and data-informed thinking.
  
  
  

Skills

• Bachelor’s degree in a related field and 5 years of marketing experience, or a master’s degree and 3 years of experience.
• Hands-on experience with Adobe Marketo and CRM platforms.
• Strong knowledge of email marketing strategy, automation, segmentation, lifecycle programs, and campaign development.
• Experience creating and optimizing email content for different audiences and marketing goals.
• Working knowledge of HTML/CSS, responsive email design, accessibility, and email QA.
• Ability to interpret campaign data and translate results into actionable recommendations.
• Experience with testing methodologies such as A/B or multivariate testing.
• Understanding of email deliverability, sender reputation, authentication, and list hygiene practices.
• Strong project management, communication, collaboration, and problem-solving skills.
• Ability to work independently while contributing effectively in a team-oriented environment.
  
  
  

Preferred Skills

• Experience with marketing automation beyond core campaign execution.
• Familiarity with AI tools used to support content development.
• Experience working with target audiences, market research, or competitive analysis.
• Background supporting large or well-known brands.
• Exposure to healthcare, business, or marketing-related environments.
• Comfort working in a changing, deadline-driven setting.
• Strong presentation skills and the ability to influence without direct authority.
• Experience balancing strategic planning with hands-on execution.
  
  
  

Horizontal is committed to fostering an inclusive workplace where diverse perspectives are valued, equity is prioritized, and everyone has the opportunity to contribute and thrive. We welcome candidates of all backgrounds and encourage applicants who are excited to bring their unique experience and ideas to the team.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $22 - $43 per hour based on qualifications and experience.