Principal Website Content Marketing Specialist

We are seeking a talented Principal Website Content Marketing Specialist to join our dynamic digital marketing team. In this role, you will play a crucial part in shaping and advancing our digital content strategy, ensuring our online presence effectively communicates our values and expertise.

Responsibilities

• Lead the transformation of website content structures to enhance user experience and engagement.
• Develop and manage high-quality, evidence-based healthcare content that builds credibility and trust.
• Collaborate with cross-functional teams to define and implement a comprehensive content strategy.
• Conduct content gap analyses to inform recommendations for content development and organization.
• Optimize content for search behavior, ensuring alignment with SEO best practices.
• Influence stakeholders and guide decisions on content initiatives without direct authority.
  
  
  

Skills

• Bachelor's degree or equivalent experience with a minimum of 7 years in relevant fields, or an advanced degree with 5 years of experience.
• Proven expertise in website content strategy within large, complex environments.
• Strong understanding of content architecture and user experience mapping.
• Ability to lead complex projects with significant business impact independently.
• Exceptional communication and interpersonal skills for cross-functional collaboration.
  
  
  

Preferred Skills

• Experience in leading content strategy for large-scale website restructures.
• Familiarity with healthcare buyer journeys and regulatory environments.
• Knowledge of AI-driven search behavior and content optimization techniques.
• Experience with enterprise CMS platforms, particularly Adobe Experience Manager.
  
  
  

At Horizontal, we believe in fostering a diverse, equitable, and inclusive workplace where all individuals are valued and respected. We encourage applicants from all backgrounds to apply and contribute to our mission.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.