What are the responsibilities and job description for the Growth Marketing Specialist (Contract) – Public Sector Healthcare (Americas) position at Horizontal Talent?
Join our team as a Growth Marketing Specialist where you’ll lead demand generation initiatives in complex sectors and drive measurable growth within a high-value segment.
Responsibilities
By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.
Responsibilities
- Develop and manage targeted campaigns to drive pipeline growth in the Public Sector Healthcare segment.
- Collaborate across various teams to identify gaps and execute impactful programs.
- Craft and optimize multi-channel marketing strategies tailored to specific audience needs.
- Implement lifecycle and nurture marketing programs to support stakeholder engagement.
- Track and analyze data for continuous optimization and identify opportunities to enhance campaign performance.
- Manage vendor relationships ensuring campaigns are executed within budget.
- Proven experience in B2B demand generation or growth marketing.
- Deep understanding of marketing to public sector or healthcare organizations.
- Competency with marketing automation platforms and CRM systems.
- Data-driven with a capability to translate insights into actionable strategies.
- Strong collaboration skills and the ability to operate independently in a dynamic environment.
- Experience in cybersecurity, SaaS, or enterprise technology marketing.
- Proven ability to design and execute multi-channel campaigns especially in content syndication.
By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.