Demo

Area Sales Manager - Northeast

HOPWTR
York, NY Full Time
POSTED ON 11/19/2025
AVAILABLE BEFORE 12/19/2025

Job description


Position: Area Sales Manager (ASM) Northeast

Type: Full-time

Location: New York City (preferred)

Who We Are:

We’re a young, hungry, mission-driven company dead set on disrupting the beverage industry. We wanted a healthy alternative to beer that didn’t sacrifice on taste, and when we couldn’t find it, we went out and made it ourselves. That’s how HOPWTR was born. HOPWTR is an omnichannel brand with proven success in eCommerce & retail. As we grow, we're looking for A-players with a desire to disrupt the status quo and tackle new and exciting challenges. We offer a massive opportunity for growth and the ability to make your mark on an early-stage company. We're fun and down-to-earth yet hungry and highly motivated to bring consumers everywhere a new and better drinking experience.

What You’ll Do:

  • We are looking for a “can do” sales manager that is able to work in a fast paced, start-up environment where you will be responsible for multiple aspects of building a brand within your market. 
  • Best-in-Class Distributor and Retail Account Management
  • Invest daily to expand distribution, gain displays, and integrate POS materials to generate HOP WTR Brand awareness
  • Own your assigned territory to drive velocities and win at the point-of-purchase
  • Execute the HOPWTR key initiatives to meet our sales goals and stay within budget
  • Adjust HOPWTR sales tactics to fit the needs of your area and maximize growth potential
  • Manage inventory and Wholesaler POs
  • Coordinate/conduct demos each month and participate at trade events
  • Develop/improve timely field reporting of daily account activities


What You’ll Need to Succeed:

  • Bachelor's Degree from an accredited University OR a similar amount of on-the-job experience
  • Start-up CPG company experience a plus
  • Experience as a beverage industry distributor or supplier a plus
  • Proficiency with Google Suite and Microsoft Office
  • Excellent problem solving and communication skills 
  • A high degree of organization and attention to detail
  • Self-motivated with a competitive drive to win: an extreme degree of ownership
  • The adaptability and flexibility to succeed at an early stage company
  • Relationships with key DSD partners in the market area OR ability to quickly maximize relationships
  • Relationships with key chain and independent accounts in the market area
  • An ability to initiate and build relationships in an open, friendly, and accepting manner
  • Ability to travel regularly across the territory with a flexible schedule
  • Travel up to 50%
  • Ability to meet physical demands of the job, including lifting (40-50lbs), standing and walking
  • A valid driver's license, reliable transportation, and valid car insurance


Key Relationships 

You’ll report to the Director of Sales - East and our VP of Sales. You’ll also work closely with our Marketing and Operations Teams.


What You’ll Get

At HOPWTR, you’ll work with a talented group of brand marketers, designers, sales leaders, eCommerce experts, and entrepreneurs laser-focused on disrupting the beverage industry. 

You’ll have the autonomy to bring your ideas to life, challenge the status quo and execute in ways that only a lean startup can.

Most importantly, you’ll help us build a new brand with a purpose: to redefine drinking culture as a healthy way to socialize, unwind, and relax — without booze.


  • You’ll join a proven founding team with a history of success. Together, we’ll bring thirsty consumers everywhere better and healthier options, so no one has to choose between having fun or missing out.

Salary.com Estimation for Area Sales Manager - Northeast in York, NY
$137,828 to $185,873
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