What are the responsibilities and job description for the Creative Marketing Coordinator position at Hooker Furnishings | Martinsville, VA, 24112?
Creative Marketing Coordinator
About Us
Hooker Furnishings is a leading designer and marketer of premium quality home furnishings, dedicated to crafting stylish, high-quality furniture that enhances the way people live. We are seeking a talented and innovative Creative Marketing Coordinator to join our creative team. This role is ideal for someone who is passionate about design, branding, and storytelling in the home furnishings space.
Position Overview
We are seeking a highly creative and detail-oriented Creative Marketing Coordinator to support brand marketing initiatives across our portfolio of home furnishings brands, with a strong emphasis on product storytelling, digital marketing, retail support, trade shows, and experiential campaigns.
This role will play an important part in bringing our brands to life through compelling visual storytelling and engaging customer experiences across both residential and one of our contract divisions. The ideal candidate combines strong design fundamentals with a passion for interiors, lifestyle branding, and marketing-driven creative execution.
The Creative Marketing Coordinator will collaborate closely with marketing, merchandising, product development, sales, and retail partners to create visually impactful assets that support both B2B and consumer-facing initiatives across digital, print, social media, showrooms, retail environments, and industry events.
Key Responsibilities
Brand & Campaign Creative
- Develop visually engaging marketing assets that support our home furnishings brands across digital, print, retail, social media, email marketing, and advertising campaigns.
- Design branded collateral including brochures, catalogs, lookbooks, signage, POP displays, promotional materials, and retailer marketing kits.
- Support seasonal campaigns, product launches, promotions, and brand storytelling initiatives that highlight furniture collections, design inspiration, and lifestyle imagery.
- Design creative assets and environmental graphics for trade shows, showroom installations, and experiential events.
- Develop branded materials for tradeshow events, showroom activations, grand openings, product introductions, and customer presentations, including signage, invitations, social assets, presentation materials, and promotional graphics.
Contract Division Creative Support
- Support the company’s contract/hospitality division with specialized graphic design needs focused on commercial, hospitality, healthcare, and multi-family environments.
- Design presentations, brochures, specification guides, digital lookbooks, and trade show materials tailored to designers, procurement firms, and contract dealers.
- Create visual assets that communicate durability, performance fabrics, space planning solutions, and commercial design capabilities.
- Assist with branded materials for contract sales initiatives, industry conferences, and commercial project showcases.
Qualifications & Skills
- Bachelor’s degree in Graphic Design, Visual Arts, Marketing Design, or related field.
- 2 years of graphic design experience, preferably in furniture, interiors, lifestyle brands, hospitality, retail marketing, or experiential/event marketing.
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, etc.).
- Experience designing for both print and digital environments, including large-format graphics and environmental design.
- Understanding branding, typography, layout, color theory, and visual storytelling.
- Experience with motion graphics, video editing, and social-first content creation preferred.
- Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
- Strong portfolio showcasing branding, campaign design, marketing collateral, showroom/trade show creative, and digital content.