What are the responsibilities and job description for the Head of Growth position at Hook?
About Hook
Hook is a social music platform, backed by top-tier investors, building the next generation of music discovery, fan expression, and creator growth. We turn the songs people love into sounds they can play with — enabling fans and creators to reimagine music through intuitive, remix-friendly experiences with zero learning curve. By partnering directly with artists, labels, and rightsholders, Hook ensures music is discovered, shared, and expressed in ways that respect and reward the people behind it. At Hook, music isn’t just consumed — it’s experienced, expressed, and made personal.
Role Overview
We’re building a category-defining platform, and growth will be our engine. As our founding Head of Growth, you’ll be the architect and hands-on driver of how we acquire, activate, and retain users. You’ll design the growth system from zero, building loops, optimizing onboarding, creating habit-forming triggers, and scaling the tactics that drive sustainable, compounding growth.
If you’ve ever wanted to own the growth playbook for a consumer app from the ground up, and see your work directly shape the trajectory of a breakout company, this is that role.
What You’ll Do
Competitive base salary, meaningful equity ownership, and the opportunity to build and lead growth at a fast-growing consumer company.
For U.S.-based roles, the base salary range for this position is $170K - $220K, with additional equity and benefits. Final compensation will be determined based on experience, location, and role level.
Hook is a social music platform, backed by top-tier investors, building the next generation of music discovery, fan expression, and creator growth. We turn the songs people love into sounds they can play with — enabling fans and creators to reimagine music through intuitive, remix-friendly experiences with zero learning curve. By partnering directly with artists, labels, and rightsholders, Hook ensures music is discovered, shared, and expressed in ways that respect and reward the people behind it. At Hook, music isn’t just consumed — it’s experienced, expressed, and made personal.
Role Overview
We’re building a category-defining platform, and growth will be our engine. As our founding Head of Growth, you’ll be the architect and hands-on driver of how we acquire, activate, and retain users. You’ll design the growth system from zero, building loops, optimizing onboarding, creating habit-forming triggers, and scaling the tactics that drive sustainable, compounding growth.
If you’ve ever wanted to own the growth playbook for a consumer app from the ground up, and see your work directly shape the trajectory of a breakout company, this is that role.
What You’ll Do
- Growth strategy execution: Own our growth roadmap across acquisition, activation, retention, and referral for consumers and creators
- Product-led growth: Partner with product/design to optimize onboarding, conversion, and engagement flows
- Viral & network effects: Identify, design, and scale growth loops that turn users into advocates
- Full-funnel optimization: Test messaging and run campaigns across paid, organic, referral, and lifecycle; refine funnels from awareness through habit
- Experimentation & analytics: Define success metrics, run rapid tests, and turn insights into repeatable wins
- Foundation building: Implement core growth tools, tracking, attribution, and lifecycle systems
- Team: Hire and manage a high performing growth team that consistently delivers results.
- Have 8 years in growth or growth marketing or growth product at high-growth consumer tech, social, or gaming companies
- Have scaled a product from early traction to millions of engaged users
- Understand growth mechanics deeply, such as viral loops, retention drivers, and compounding growth levers
- Are equal parts strategic and hands-on, you can set the plan and run the experiment
- Move fast, thrive in ambiguity, and don’t need perfect data to take action
- Are analytical, creative, and obsessed with uncovering what works
- You’re not inheriting someone else’s playbook, you’re writing it.
- You’ll have direct impact on the company’s trajectory from day one
- You’ll get to scale a role into a leadership position as the company grows
Competitive base salary, meaningful equity ownership, and the opportunity to build and lead growth at a fast-growing consumer company.
For U.S.-based roles, the base salary range for this position is $170K - $220K, with additional equity and benefits. Final compensation will be determined based on experience, location, and role level.
Salary : $170,000 - $220,000