What are the responsibilities and job description for the Sr Digital Marketing Specialist position at honeywell2-pilot?
The future is what we make it.
When you join Honeywell, you become a member
of our global team of thinkers, innovators, dreamers and doers who make the
things that make the future. That means changing the way we fly,
fueling jets in an eco-friendly way, keeping buildings smart and safe and even
making it possible to breathe on Mars.
Working at Honeywell isn’t just about developing cool things. That’s why all
our employees enjoy access to dynamic career opportunities across different
fields and industries.
Are you ready to help us make
the future?
With an extensive breadth of products and
growing digital marketing innovation, this is an exciting time to be part of
Honeywell Aerospace's Customer Marketing group. (Read more about Honeywell
Aerospace at aerospace.honeywell.com.) Reporting
to the director of global marketing, the analytics manager will uncover
actionable account and customer insights to increase revenue, lead generation
and brand awareness. As a subject matter
expert in customer relationship management platforms, marketing automation,
website analytics and advertising dashboards, you will stitch data together for
better comprehension and visualization.
Honeywell
Aerospace has a fast-paced environment, and the optimal candidate will be
goal-oriented, ambitious and not afraid to recommend new ways to report. In
this role, you will pitch in to help your team in analytics and lead
qualification while trying to automate as much as possible and drive accuracy.
We
value a “win and have fun” approach and adhere strictly to our code of conduct,
valuing our eight behaviors at Honeywell. We are the #futureshapers of the
Aerospace customer decision journey.
Responsibilities:
- Automate reporting across multiple systems
- Effectively aggregate data by account, market, business or region, as needed
- Evaluate effectiveness of global customer marketing campaigns
- Analyze online user behavior and advise on optimization of the customer journey to increase leads and/or revenue
- Meet monthly deadlines for Aerospace reporting needs, as required
- Matrix manage and mentor marketing data scientists and lead qualification specialists
- Forecast key metrics such as web traffic, lead generation and sales opportunities
- Provide proactive and reactive analysis of customer traffic and opportunities
- Identify and resolve gaps in website tagging and tracking
- Improve current digital dashboards as needed