What are the responsibilities and job description for the Marketing Director , North America position at honeywell2-pilot?
The future is what you
make it.
When you join Honeywell, you become a member of our global team of thinkers,
innovators, dreamers, and doers who make the things that make the future. That
means changing the way we fly, fueling jets in an eco-friendly way, keeping
buildings smart and safe and even making it possible to breathe on Mars.
Working at Honeywell isn’t just about developing cool things. That’s why all
our employees enjoy access to dynamic career opportunities across different
fields and industries.
Are you ready to help us make the future?
The Director of Marketing defines and drives the Marketing strategy and execution across Honeywell Building Technologies Fire Americas business with the goal of demonstrating marketing’s impact on revenue and supporting sustainable organic business growth. The role will define the Marketing strategy, processes and measurement for the Americas Fire business with a clear focus and mindset of Digital First while guiding, educating and training Marketing team members and enabling channel partners across the globe. The role will lead our key digital transformation initiatives such as Website consolidation and transformation, Lead to Revenue (L2R) and support e-commerce. This role will drive best practices leading improvement of customer experience and targeted business outcomes based on customer decision journeys and value propositions. This role is a key driver and lead generating engine to ensure fast, measurable, and incremental business growth across our key verticals and regions. This high-visibility / high-impact role will be based in Atlanta, Georgia, USA.
Responsibilities:
- Develop and define the Marketing strategy based on business growth targets and priorities
- Define and lead the implementation of strategic digital transformation initiatives (e.g., Website consolidation)
- Create marketing and L2R plans for campaigns, product launches and channel enablement
- Lead integration across digital channels (demand gen, e-commerce, support, channel)
- Develop and own marketing KPIs (MQL, MGR, MGP)
- Manage overall Marketing budget
- Improve the user experience across all Marketing channels
- Increase conversions (leads/sales) at a YoY rate greater than organic. Partner with E-commerce team to drive qualified visits to shops
- Propose and manage content strategies that engage our audiences and stimulate sharing
- Partner with Content and Social Media peers to increase positive social mentions and obtain a leading share of voice
- Generate insight and foresight from analytics and identify actions