Director of Integrated Search

About Honeydew 👋

No one should suffer from a treatable skin disease because they couldn’t access care. That’s what Honeydew is fixing — a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. We’ve helped 40,000 patients get life-changing results, we’re growing 5x YoY, and we’re just getting started.

Opportunity 📈

Search is no longer a single channel. A patient researching “best treatment for cystic acne” might ask ChatGPT, click a Google result, or get served a paid ad — sometimes all three in the same session. We want Honeydew winning all of it.

We’re looking for a Director of Integrated Search to unite our entire search acquisition surface: organic SEO, AI search visibility (AEO/GEO), and paid search.

You’ll report directly to Honeydew’s Head of Growth Connor Kreutz, and you’ll work with our rockstar paid search lead, who’s driving paid search forward today.

This is a high-ownership, high-autonomy role. You’ll join paid and organic search programs performing strongly, and you’ll bring them to the next level. The right person thinks about search psychologically, not just mechanically: understanding what someone is really asking when they type a query, and building the architecture to meet them there across every surface.

You’re the right person if you:

• Think in systems – you see how organic authority, paid signals, and AI citations reinforce each other, and you can scale that system to support acquisition goals
• Have genuine intuition about search intent – the psychology behind a query, not just its volume. You think about the holistic patient journey for folks who find Honeydew through these channels.
• Can work with a talented paid search lead and build a high-performance team over the long-run
• Move fast and own outcomes – you don’t need a big team or a perfect brief to create leverage
• Translate search performance into business impact – signups and revenue
  
  

What You’ll Do

Organic Search (SEO)

• Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority
• Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time
• Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization
• Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries
• Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability
• Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture
  
  

AI Search Visibility (AEO/GEO)

• Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms
• Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks
• Build and own AI citation tracking and reporting – establish baselines, set targets, iterate
• Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces
• Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward
• Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare
  
  

Paid Search (SEM)

• Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategy
• Contribute to strategy setting across ~$500K /month in paid search spend on Google and eventually Bing
• Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels
• Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions
  
  

Strategy & Reporting

• Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition
• Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership
• Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both
• Run structured experiments across channels and make fast, data-driven decisions from them
  
  

Qualifications

Required

• 5–7 years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth
• Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation
• Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results
• Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis
• Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better
• Strong content strategy instincts – you understand what makes content rankable, citable, and convertible
• CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it
• Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio
• Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it
• High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity
  
  

Nice to Have

• Experience in healthcare, telehealth, wellness, or other YMYL/E-E-A-T regulated verticals
• Background in digital PR or earned media, with experience building backlink programs through content and outreach
• Hands-on paid search management experience (beyond strategic oversight)
• Familiarity with Webflow CMS or similar modern web platforms
• Experience with LLM citation tracking tools (Otterly, Profound, or equivalent)
• Working knowledge of HTML/CSS and ability to implement basic technical fixes independently
  
  

Compensation & Benefits

$172,000–$185,000 depending on experience, plus:

• Meaningful equity in Honeydew
• Flexible PTO
• Health, vision, and dental insurance
• 401k with company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
• Company MacBook monthly internet stipend
  
  

Location: NYC based role. Our team works from our West Village office min. 3 days a week.

More about Honeydew ⭐

Honeydew was started by David Futoran (Wharton) and the dermatologist who cleared his skin, Joel Spitz, MD (Princeton, Columbia), after David spent years struggling to access care.

If this doesn’t seem right for you, but you know a good candidate, please forward this along!