Community Liaison/Senior Home Care Marketer

HomeWell Care Services of Lake County & The Villages is currently seeking a highly motivated and self-driven Community Liaison/Senior Care Marketer to help us to as we continue to grow and expand our business. HomeWell Care Services, a non-medical, nationally recognized home care agency, provides personal care for seniors so that they may remain in the comfort of their own homes. Our staff is committed to delivering high-quality care with compassion and respect. Each interaction enhances the lives of our seniors in their homes. The ideal candidate will be a self-starter with a proven track record of generating new business in the home care, healthcare, or senior care market.

Duties & Responsibilities:

Referral Generation & Relationship Building:

• Promote agency services to generate referrals and create a recognized presence in the community.
• Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
• Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
• Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
• Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.

Community Engagement:

• Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
• Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.

Planning & Reporting:

• Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
• Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
• Meet monthly, quarterly and/or annual sales goals and quotas.
• Attend weekly sales meetings to:
• Review the prior week’s performance and challenges.
• Discuss new referrals and business opportunities.
• Plan upcoming goals and review the agency’s progress toward key benchmarks.

Administrative Responsibilities:

• Maintain accurate and up-to-date documentation of all sales activities in the agency’s CRM system.
• Ensure contact information for all referral sources is current and properly recorded.
• Monitor and adhere to the sales budget, ensuring all expenditures align with the agency’s financial goals.
• Remain knowledgeable of agency services, programs, features, and industry trends, as well as competitor offerings.

Additional Responsibilities:

• Participate in the development and execution of marketing strategies as needed.
• Perform other related duties as assigned by leadership.

Required Skills & Abilities:

• Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
• Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
• Strong analytical and problem-solving abilities.
• Excellent follow-up, planning, and organizational skills.
• Professional demeanor and appearance, with the ability to present a positive and credible business image.
• Proficient in Microsoft Office Suite and CRM systems or related software.
• A reliable means of transportation with current insurance and a valid driver’s license.
• Passionate about helping seniors live with dignity.

How to Apply: Please submit your resume along with a brief cover letter detailing your experience in sales or marketing, and why you would be a great fit for Homewell Care Services.

HHA: 299994499