What are the responsibilities and job description for the Senior Manager of Marketing Strategy position at HomeServe?
Position Overview:
The Senior Marketing Strategy Manager role is responsible for implementing strategic direct mail marketing activities for their assigned partners/products to meet or exceed budgeted contract/customer growth. The position reports directly to the Director, Marketing Strategy.
Responsibilities:
- Create marketing plans for partners that maximize client/business profitability.
- Prepare budget plans for assigned partners.
- Develop and test new marketing strategies which improve response rates among new and existing customer segments.
- Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance.
- Conceptualize and develop report requirements for business needs.
- Ensure marketing tests are set up and tracked accurately.
- Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity.
- Develop and propose new product/channel ideas/marketing concepts.
- Assist in providing strategic direction to supporting marketing teams on the execution of new marketing ideas/concepts/tests.
- Review and approve direct marketing creatives to ensure strategy is executed properly.
- Maintain and distribute reporting from both current and historic strategic, creative and segment testing.
Essential Functions:
|
Essential Job Function |
% of Time on Function |
|
Manage budget and forecast (volume, response rates, etc.) for assigned partners |
50% |
|
Subject matter expert on campaign performance KPIs and reporting |
30% |
|
Develop and execute A/B testing that increase response rates |
20% |
|
Total |
100% |
Job Requirements:
- Bachelor’s degree in marketing, business or a related field
- Minimum 5 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience.
- Self-starter; able to seize opportunities with minimal direction
- Strong analytical skills – ability to read trends and isolate key response variables
- Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
- Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
- Proficient in MS Office Excel
- Able to work in a fast-paced, growth-oriented organization
- Excellent verbal and written communication skills
- Experience with Google Analytics a plus
Minimum Physical Requirements:
The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.
This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
Salary Range: $111,691.89 - $140,000
Annual Bonus Potential: 10%
HomeServe USA is an equal opportunity employer.
#LI-NM1 #LI-ONSITE #HUSA
Salary : $111,692 - $140,000
