What are the responsibilities and job description for the Area Sales Manager position at Homes By West Bay LLC?
Casa Fresca Homes is a modern homebuilder redefining the new-home experience through innovative design, streamlined processes, and exceptional value. We strive to empower homeownership through smart, stylish, yet attainable homes, delivered through a quality-driven process paired with the highest level of customer service and satisfaction. Our success is guided by a shared commitment to integrity, accountability, and excellence. We believe there are no shortcuts — our goals are achieved only through the dedication, collaboration, and real commitment of every employee. By living our values each day, we create thoughtfully designed homes, meaningful customer relationships, and vibrant communities throughout the Southwest and Central Florida markets.
Responsibilities
- Recruit, hire, train, coach, and retain high-performing Sales Consultants (SCs), fostering a culture of accountability and continuous improvement.
- Partner with the Director of Sales to drive sales strategy, training initiatives, and performance optimization.
- Proactively identify risks to sales projections and recommend actionable strategies to maintain or exceed targets.
- Serve as a market expert by providing competitive analysis, realtor insights, and market intelligence on a quarterly or as-needed basis.
- Ensure all communities, models, homes, marketing materials, MLS listings, and digital platforms reflect brand standards and accuracy.
- Lead bi-weekly sales meetings to support training, knowledge sharing, and team engagement.
- Conduct weekly community visits and regular one-on-one coaching sessions with Sales Consultants.
- Support execution of sales strategies, leveraging technology platforms to drive conversion and maximize margins.
- Promote strong realtor engagement, referral generation, and self-sourced sales efforts.
- Maintain open communication across departments to ensure smooth operations, timely closings, and high customer satisfaction.
- Provide guidance on backlog management and support contract execution and closing coordination.
- Address and resolve escalated customer concerns professionally and effectively.
- Collaborate with Marketing and Sales leadership on events, campaigns, and promotional initiatives.
- Monitor and enforce performance metrics including sales goals, closings, customer satisfaction, and CRM (Salesforce) activity.
- Manage inventory, including marketing and liquidation of spec homes, and ensure efficient turnover processes.
- Uphold company policies, communicate updates to leadership, and address operational challenges proactively.
- Participate in QA meetings and cross-functional team initiatives.
- Perform additional duties as assigned by executive leadership.
Requirements
- High school diploma or GED required; bachelor’s degree strongly preferred
- Minimum 4 years of new home sales experience and 2 years in a leadership role
- Strong leadership, coaching, and team development skills
- Excellent verbal and written communication skills
- Proven ability to manage multiple priorities, meet deadlines, and navigate complex situations
- Advanced proficiency with Microsoft Office; Salesforce experience preferred
- Strong analytical, organizational, and problem-solving abilities
- Valid driver’s license, clean driving record, and active auto insurance
- Florida Real Estate License preferred
- Ability to interpret contracts and perform contract-related calculations
Additional Requirements
- This is an on-site position based in the Tampa Bay, FL area and will require relocation if you are not currently located in the area. While the role is primarily in-person, there may be limited access to remote work at the discretion of management and based on business needs.
- This is an exempt role, which may require working more than eight hours per day.
- Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.
Casa Fresca Homes – Cool House, LLC., is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.