What are the responsibilities and job description for the Business Administration (Marketing, Digital and Social Media) Faculty Member position at Holyoke Community College?
At HCC’s Business Department, we’re more than just a place to learn—we’re a dynamic team where innovation, collaboration, and progress come to life. Our mission is to inspire the next generation of business leaders through hands-on, practical education that connects classroom learning to real-world experience.
Across our certificate, career, and transfer programs, students strengthen communication, critical thinking, and problem-solving skills while forming meaningful connections that reach beyond campus. We celebrate diversity and inclusion, seeking educators who thrive on creativity, value fresh perspectives, and enjoy working together to empower student success.
For this Marketing Faculty position, we’re looking for an educator who can teach on-site, online, or in a hybrid format and who brings expertise in digital marketing, social media strategy, content creation, analytics, and emerging communication technologies. The ideal candidate will inspire students through innovative instruction, mentor and advise them, and contribute to program growth and departmental initiatives. We especially welcome applicants from historically underrepresented groups who are passionate about fostering an inclusive and engaging learning environment.
- Develop and teach undergraduate courses in Marketing, Digital and Social Media Strategy, Sales and Customer Service, Online Branding, Marketing Analytics, and related subjects.
- Expected to teach in all and any combination of modalities - On Site, Online and Hybrid, with emphasis on site.
- The faculty member will utilize active learning methods and use a variety of instructional strategies designed to assist the learner in meeting the objectives of the course in a variety of modalities. Such activities can include, but are not limited to:
- Cooperative - project based learning
- Experiential learning - community based learning, learning community,..
- Technology-enhanced learning
- Critical thinking initiatives.
- Develop courses and instructional materials that integrate current digital tools and industry practices. (Google Ads, Google Analytics, HubSpot, Salesforce, AdCreative.ai, Canva, …)
- Collaborate on incorporating industry credentials into the content of courses.
- Create active and experiential learning opportunities that foster leadership, teamwork, and problem-solving through case studies, community-based projects, and industry partnerships.
- Design curriculum that incorporates current trends and digital tools used in marketing, digital platforms, and media innovation.
- Provide student advising on academic, career, and transfer opportunities aligned with Business Department pathways and specifically students pursuing marketing and digital media concentrations.
- Support student involvement in digital marketing projects, campaigns, and competitions.
- Collaborate with colleagues within the department, across divisions, and through College Governance Committees and task forces.
- Contribute to program assessment, general education outcomes assessment and student learning outcomes initiatives.
- Work with the department to build community, internship, and college transfer partnerships.
- Engage in enrollment, retention, and outreach activities in alignment with the department’s mission.
- Pursue grant opportunities and other sustainability projects
- Actively participates in department, division and professional staff meetings as well as other components of college governance.
- Participates in college programs and activities including holding office hours to support student success.
- The faculty members will be supportive of students' learning goals by: a.) Focusing on student learning outcomes b.) Taking into account the needs and abilities of the students c.) Becoming familiar with academic and social support while making reasonable provisions to accommodate individual differences.
- Maintain academic integrity, foster inclusive learning environments, and promote HCC’s mission and values.
- Master’s degree in Marketing, Digital Media, Communication, or a closely related field.
- Demonstrated excellence in teaching and curriculum development at the undergraduate level.
- Proven expertise in one or more of the following areas: digital marketing strategy, social media management, online branding, content marketing, SEO/SEM, or marketing analytics.
- Commitment to inclusive, student-centered pedagogies and experiential learning.
- Experience designing and delivering engaging courses, including online, hybrid, or in-person formats.
- Demonstrated ability to apply inclusive, student-centered teaching practices and varied pedagogical strategies.
- Strong communication, collaboration, and mentoring skills. Proven ability to collaborate effectively with diverse populations.
- Ability to contribute to curriculum development, assessment, and accreditation activities.
- Excellent written and oral communication skills.
- Commitment to the mission of the community college.
Equivalency Statement:
We welcome and encourage applicants who do not meet the qualifications as stated above, to put in writing precisely how their background and experience have prepared them for the responsibilities of this position. It is preferred that this document be uploaded separately from the resume, cover letter, and references.
Preferred Qualifications:
- Ph.D. or terminal degree in Marketing, Digital Media, Communication, or a closely related field (ABD considered).
- Experience with program administration in business, marketing or management.
- Familiarity with digital tools, analytics, and contemporary technologies in management and marketing.
- Prior teaching experience at the college or university level with a record of inclusive, high-impact pedagogy.
- Publications or professional contributions related to management, marketing, or education.
- Experience fostering partnerships with community organizations or local businesses.
Full-Time, Tenure-Track MCCC/MTA Position:
Salary: Minimum $57,013.00 - $65,725.00. Actual salary will be commensurate with education and experience in accordance with MCCC/MTA Collective Bargaining Agreement. Full State benefits.Funding: State.
Start Date: August, 2026.
Additional Details:
- A teaching demonstration is a required part of the interview process.
In addition to the application, submission of the following documents is required:
Letter of interest (Cover Letter). When preparing the cover letter, please refer to the minimum and preferred qualifications.
CV/Resume including three references with contact information (email and phone).
Salary : $57,013 - $65,725