What are the responsibilities and job description for the Sponsorship and Influencer Coordinator position at Holley Performance?
About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we bring that energy to life through the experiences, communities, and partnerships that connect our brands to enthusiasts everywhere.
About the Team
At Holley Performance Brands, our Sponsorship & Partnerships team connects our brands to the communities, events, and personalities that define automotive performance culture. We identify and activate high-impact partnerships — from motorsports and industry events to creators and athletes — that build brand credibility, deepen enthusiast connection, and drive measurable business results.
Working closely with Safety Division Marketing, Brand Experience, and Go-To-Market teams, we ensure sponsorships are not just visibility plays, but fully integrated brand and commercial drivers across campaigns, content, and customer touchpoints.
About the Role
We are looking for a commercially driven and well-connected Sponsorships and Influencer Coordinator to execute, and increase performance of our sponsorship program across motorsport, automotive events, and creator or athlete partnerships.
Key Responsibilities
Sponsorship Strategy & Collaboration
- Coordinate with professional race teams, drivers, and sanctioning bodies to support sponsorship activations by fulfilling product requests in exchange for contracted content creation and branded asset delivery.
- Serve as asecondarypoint of contact for sponsored partners and their representatives (including agents, managers, and team personnel), ensuring clear communication,timelyfollow-ups, and alignment on deliverables.
- Manage thefulfilmentand tracking of sponsored products, ensuring partners receive the correct components on schedule andin accordance withpartnership agreements.
- Collaborate with partners to secure high-quality content and assets (photos, videos, social posts, event coverage) that meet brand standards and can beleveragedacross marketing channels.
- Support relationship-building efforts with teams and drivers by providing responsive, professionalcommunicationand contributing to a positive partner experience.
Division Partnership Support & Governance
- Utilize partnership management tools and platforms to coordinate and track sponsorship campaigns, ensuringaccurateexecution, organization, and visibility across all partner activities.
- Support the measurement and reporting of sponsorship performance by collecting and analyzing data related to reach, engagement, and return on investment (ROI), helpingidentifythe key drivers of value for each partnership.
- Assistin building business cases for current and prospective sponsorships by compiling performance insights, audience data, and market comparisons to support decision-making.
- Coordinate with internal stakeholders and external partners to ensure all sponsorship deliverables are fulfilled, properly documented, and aligned with contractual agreements.
- Support contract execution and partner negotiations bymaintainingorganized records, tracking deliverables, and contributing insights that help maximize partnership value and efficiency.
Activation & Go-To-Market Integration
- Support the execution of sponsorship activations and go-to-market initiatives by aligning brand campaigns with key motorsports events, racing series, and partner programs.
- Research andidentifyemerging trends across social media, motorsports, and automotive enthusiast communities, including up-and-coming influencers, racers, teams, and digital platforms to inform sponsorship and activation strategies.
- Collaborate with sponsored drivers, teams, and influencers to ensure alignment with campaignobjectives,assistingin the development and deployment of coordinated content and promotional efforts.
- Help integrate sponsorship assets into broader marketing campaigns, ensuring consistent messaging across digital, social, event, and partner channels.
- Track and report on the performance of sponsorship activations and partner-driven campaigns, providing insights and recommendations to improve future programs.
- Maintain awareness of industry trends, competitor sponsorships, and emerging opportunities within racing and enthusiast spaces to support strategic partnership decisions.
Asset Management & Content Enablement
- Establish standards for capturing, organizing, and distributing sponsorship and influencer assets across the organization
- Ensure partnership assets areproperly stored, tagged, and accessible within DAM systems for cross-functional use
- Partner with division teams and coordinators to drive consistent asset management practices
- Support enterprise-level partnerships by ensuring high-value assets are captured and scaled across campaigns
Brand Representation & Industry Engagement
- Represent Holley Performance Brands at sponsored events, race programs, and partner activations, ensuring a professional, consistent, and engaging brand presence that supports both company and partnerobjectives.
- Serve as an on-site liaison for sponsored drivers, teams, and partners,assistingwith coordination, asset visibility (decals, displays, product placement), and overall execution of sponsorship deliverables.
- Travel regularly to attend events (approximately one per month) and support key Holley flagship events (e.g., LS Fest, Ford Fest),maintaininga flexible schedule to meet the needs of race weekends and event activations.
Qualifications
Required Experience
- 2-3years of experience in sponsorships,partnership marketing, or brand partnerships
- Proventrack recordof negotiating and activating sponsorships that deliver measurable brand and commercial outcomes
- Strong commercial acumen — able to evaluate opportunities based on brand fit, audience quality, and ROI
- Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations
- Experience working cross-functionally to integrate partnerships into broader marketing initiatives
Preferred Experience
- Experience within automotive, motorsport, or enthusiast-driven categories
- Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
- Experienceoperatingwithin a multi-brand or division-based organization
- Familiarity with digital asset management (DAM) systems and content workflows
- Existing relationships within the motorsport or automotive performance ecosystem
Why Join Us
- Shape how Holley shows up in the real world — from racetracks and events to partnerships that define automotive performance culture
- Contribute tohigh-impact partnerships from strategy through activation, with the opportunity to directly influence brand visibility and commercial outcomes
- Work at the intersection of brand, community, and motorsport, connecting iconic products to the people and moments that matter most
- Be part of a transformation as we build a faster, more integrated marketing organization designed to win in a competitive, enthusiast-driven market
- Collaborate with a passionate team that values ownership, creativity, and a bias toward action
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.