What are the responsibilities and job description for the Senior Graphic Designer position at Holley Performance?
About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we bring that energy to life through the experiences, communities, and partnerships that connect our brands to enthusiasts everywhere.
About the Team
The American Performance Division (AP) represents a portfolio of iconic brands, including Holley, Holley EFI, MSD, NOS, Racepak, and AEM, deeply rooted in automotive culture and enthusiast performance. Our division marketing team operates close to the product and customer — enabling fast, agile execution of launches, campaigns, and brand initiatives.
Embedded within the division, the creative team plays a critical role in translating brand strategy into compelling visual systems that connect with enthusiasts and drive business impact. This role partners closely with cross-functional teams to bring campaigns and product stories to life across channels.
About the Role
The Senior Graphic Designer is responsible for leading the conceptual development and execution of high-impact creative across the American Performance division. This role is a key driver of visual storytelling — owning the creation of campaign Key Art, visual identities, and creative direction for product launches, promotions, and brand initiatives.
This role combines conceptual creative leadership with hands-on design execution, requiring the Senior Graphic Designer to develop big ideas and visual systems while also delivering high-quality, production-ready assets across channels. As an individual contributor, this role is embedded within the American Performance division and reports into the Manager, Go-To-Market & Brand Operations. The role will work closely with product, content, community, and other marketing teams to deliver cohesive, effective creative that aligns with brand standards, campaign briefs, and delivering authentic connection with our enthusiast communities.
Key Responsibilities
Creative Concepting & Visual Direction
- Develop high-impact campaign-level concepts for product launches, promotions, and brand initiatives that resonate with an enthusiast audience
- Translate marketing briefs into compelling visual narratives and creative directions
Design Execution & Asset Development
- Execute conceptual and production-ready design work for assigned projects which could range across all marketing channels, though most requests will be for brand guides, campaign concept generation, website assets, and digital marketing executions
- Demonstrate curiosity and fluency with emerging AI-enabled creative tools, using them thoughtfully to improve speed, workflow efficiency, and creative output while maintaining strong design judgment and brand standards
- Support evolution of current naming conventions, project codes, and taxonomy for improved tracking and efficiency
Campaign Support
- Support development of holistic creative for product launches, promotional campaigns, awareness initiatives, and evergreen marketing efforts
- Create materials for a range of audiences, including enthusiast-facing, retail/distributor channel, and investor-facing communications
- Contribute to event and tradeshow creative concepts and executions
Brand Consistency and Toolkit Generation
- Ensure all creative outputs align with brand guidelines and maintain a high standard of design excellence
- Contribute to the evolution of brand visual identities across all iconic performance brands within the Division
- Support generation of brand templates and helpful toolkits / assets for other content creation teams, including social media, email, blog, and web merchandising.
- Maintain attention to detail across all deliverables; support other team designers and content creators with creative reviews and feedback
Qualifications
Required Experience & Skills
- 7 years of professional graphic design experience
- Experience working within an advertising agency environment
- Ability to collaborate across diverse stakeholders, translating ambiguous or evolving inputs into clear, compelling creative solutions without requiring prescriptive direction
- Strong portfolio demonstrating proven ability to translate strategy and briefs into compelling visual solutions
- Advanced proficiency in Adobe Creative Suite. Prior experience in Figma or similar tool
- Experience utilizing workflow management tools like Asana, Monday.com, and Smartsheet
- Comfortable using AI and other emerging creative tools to accelerate concepting, production, and workflow efficiency while preserving originality, brand integrity, and design excellence
- Strong understanding of design principles, typography, layout, and visual storytelling
- Ability to manage multiple projects and priorities in a fast-paced environment
Preferred Experience
- Experience in automotive, aftermarket, or enthusiast-driven industries strongly preferred
- Experience developing creative for product launches and integrated marketing campaigns
- Exposure to working with cross-functional marketing teams and go-to-market processes
- Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a related field preferred
Why Join Us
- Play a key role in shaping the visual identity of iconic performance brands
- Own and influence creative direction for high-impact campaigns and product launches
- Work at the intersection of concept and execution — bringing ideas to life across channels
- Collaborate with a passionate, performance-driven team close to the product and customer
- Be part of a transformation as we build a faster, more creative, and more scalable marketing organization
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.