What are the responsibilities and job description for the Retention Marketing Manager position at Holley Performance?
Job Summary
The CRM Retention Marketing Manager’s mission is to own the calendar of direct marketing efforts to drive customer retention and conversion of new leads via the core channels of email and SMS. This role is responsible for building positive interactions and touchpoints throughout the customer lifecycle and helping to develop, manage, and optimize our email and SMS campaigns. This person will be responsible for execution of CRM to onboard, retain, build loyalty and increase lifetime value by entertaining, educating and engaging our customers in partnership with Director of CRM. The ideal candidate has experience in email marketing, segmentation, cohort analysis and marketing automation tools.
What You Will Do
- Program Ownership: Manage the day-to-day operations, including owning the marketing calendar, of the direct revenue driving retention channels including, Email, SMS, and direct mail
- Strategy: In partnership with the Director, develop and refine the CRM strategy for Holley.com and the portfolio of brands, including triggered email programs, SMS programs and personalized communication efforts to better engage and convert consumers
- Automation Development: Develop, implement and refine automated flows for conversion of leads to customers, lifecycle management, and lapsed customer initiatives to grow repeat purchase rates and customer LTV
- Creative: Project manage and own broadcast email end-to-end, develop emails and execute deployment, write and route briefs and assets with creative, and liaise with outside agencies as necessary
- Testing: Find opportunities to test and optimize email performance – i.e. creative, copy, promotions, time of day, and segmentation
- Data Capture: Grow and optimize Holley's CRM Database by optimizing data capture across touchpoints, including on brand DTC, in collaboration with retailers, and at events
- Reporting and Analysis: Be an expert on our digital consumer, manage consumer data and provide reporting on insights, as well as brand appropriate actions informed by the data. Prepare and disseminate digital analytics for various audiences including executives, the broader digital and brand marketing teams, and other internal stakeholders
- Best Practices: Stay informed of and integrate CRM best practices when brand appropriate
- Cross-Functional Leadership: collaborate with the Social and PR maximize synergies across communications
Qualifications
- Analytical and creative
- 4-6 years related experience in a retention role for an ecommerce brand
- Familiarity with the automotive market strongly preferred
- Google Analytics Reporting Experience
- Excellent Excel and analysis Skills
- CRM tool experience (Klaviyo preferred)
- A deep love and respect for the consumer and what resonates with them
- Bachelor’s degree in marketing, mathematics, computer science, business or related field
