What are the responsibilities and job description for the Paid Media Manager position at Holley Performance?
About the Role
We are seeking a hands-on Paid Media Manager to execute and optimize digital advertising campaigns across multiple channels. This role reports directly to the Division Marketing Director with a dotted line to the Performance Marketing Director.
You will own the day-to-day management of paid media within your division, translating strategy into measurable performance through disciplined execution, testing, and optimization. This is a highly analytical and execution-focused role suited for someone who thrives in a performance-driven environment.
Key Responsibilities
· Plan, build, launch, and optimize campaigns across paid search (Google, Bing), paid social (Meta, TikTok, LinkedIn, Pinterest), and display channels
· Manage and pace budgets on a daily and weekly basis to ensure efficient allocation and achievement of performance targets
· Monitor campaign performance daily, identifying trends and making real-time optimizations to bids, budgets, audiences, and creative
· Execute ongoing A/B testing across ad copy, creative formats, audience segments, and landing pages; synthesize and communicate results
· Analyze campaign performance and generate reporting that translates data into clear, actionable insights and recommendations
· Partner with creative teams to brief, review, and iterate on ad assets based on performance data
· Manage audience segmentation, retargeting strategies, and customer match lists across platforms
· Stay current on platform updates, betas, and emerging ad products; proactively bring forward recommendations
· Support tracking, attribution, and pixel/tag implementation in partnership with analytics teams
Qualifications
· 4–6 years of hands-on paid media experience (in-house or agency)
· Proven experience managing campaigns across Google Ads, Meta Ads Manager, and at least one additional platform (TikTok, LinkedIn, Pinterest, or programmatic)
· Strong analytical capabilities with experience in Google Analytics, Excel/Google Sheets, and reporting tools
· Experience managing annual media budgets in the $500K–$2M range
· Deep understanding of core performance metrics (CPA, ROAS, CTR, CVR, CPM) and optimization strategies
· Working knowledge of pixel implementation, UTM tracking, and attribution fundamentals
· Highly detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously
· Google Ads and/or Meta Blueprint certifications preferred
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coveragestarting day one.
- 401(k) with company match
- Paid time off and9paid holidays
- Employee Assistance Program (EAP)
- Company-paid life andshort-termdisability insurance
- Employee discounts on Holley Performance Brands products, events,and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.