Social Media & Content Coordinator

Position Overview

We're looking for a creative, organized, and proactive Social Media & Content Coordinator to own our day-to-day social media presence while creating compelling content that showcases our homes, communities, homeowners, and company culture.

This role is ideal for someone who loves being behind the camera just as much as they enjoy planning content and bringing ideas to life. You'll be responsible for developing our social media content calendar, capturing photo and video content, editing engaging Reels and short-form videos, and helping ensure the Holland Homes brand is consistently represented across every platform.

You'll work closely with our Head of Marketing and Marketing Team to execute marketing campaigns while proactively finding new opportunities to tell the Holland Homes story.

What You'll Do

Social Media Management

• Own the day-to-day management of Holland Homes' social media platforms.
• Develop and maintain a rolling content calendar aligned with company initiatives, community launches, events, and marketing campaigns.
• Schedule and publish content across all social media channels.
• Monitor engagement and help foster meaningful connections with our online audience.
• Track performance and identify opportunities to increase engagement, reach, and brand awareness.
• Stay current on social media trends, platform updates, and best practices.

Content Planning & Strategy

• Proactively identify upcoming content opportunities across the company.
• Brainstorm fresh content ideas that support sales and brand awareness.
• Build and maintain a library of evergreen content for future campaigns.
• Ensure a balanced mix of educational, lifestyle, community, promotional, and behind-the-scenes content.

Content Creation

• Capture high-quality photography and video using both professional camera equipment and mobile devices.
• Film, edit, and produce engaging Reels, Stories, TikToks, and other short-form social media content.
• Create behind-the-scenes, lifestyle, employee, homeowner, and community-focused content.
• Repurpose content into multiple formats across different social platforms.
• Maintain a consistent visual style that reflects the Holland Homes brand.

Photography & Asset Management

• Photograph homes, communities, company events and the team for social needs.
• Edit photos and videos using Adobe Creative Suite and other creative tools.
• Organize and maintain an extensive library of marketing photography and video assets for future use.

Graphic Design Support

• Assist the Graphic Design Coordinator with smaller design projects.
• Help create social graphics, marketing collateral, signage, and promotional materials as needed.

Event Coverage

• Capture photo and video content at company events, grand openings, homeowner events, and community activities.
• Occasionally work evenings or weekends to provide content coverage for scheduled events.
• Quickly edit and deliver content following events to maximize engagement.

Collaboration

• Work closely with our Marketing Coordinator to execute marketing campaigns and content strategies.
• Regularly visit Holland Homes communities to ensure fresh, relevant content is consistently being captured.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field preferred.
• 1–3 years of experience in social media management, content creation, or digital marketing.
• Strong photography and videography skills using both cameras and smartphones.
• Experience creating and editing short-form video content for social media.
• Proficiency in Adobe Creative Cloud (Lightroom, Premiere Pro, Photoshop) and Canva.
• Basic graphic design experience preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Self-starter who thrives in a fast-paced environment and doesn't wait to be told what to do.
• Passion for storytelling, creativity, and staying ahead of social media trends.

Compensation and benefits

• $50,000 salary
• Health insurance (BCBS Secure Gold), 50% employer-paid toward employee premium
• Dental and vision insurance available (opt-in, employee-paid)

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person