What are the responsibilities and job description for the Soil Health Sales Representative - Eastern Iowa position at Holganix?
Holganix is hiring a
Soil Health Sales Representative in
Eastern Iowa to empower growers with regenerative agriculture solutions that improve soil vitality, increase yields, and reduce input dependency through our flagship microbial products designed to rebuild soil from the ground up. This is a territory-based, hybrid role with regular travel throughout the region. You’ll be the trusted local face of Holganix by hosting weekly grower meetings, driving awareness, and guiding farmers on their soil health journey.
As a Soil Health Sales Representative, you’ll serve as a connector, educator, and champion of regenerative agriculture, not a traditional closer. You’ll build authentic relationships with growers, facilitate peer-based learning, and coordinate a seamless onboarding experience with support from our agronomy, operations, and sales teams. This is a high-impact, community-anchored role with clear pathways for growth as Holganix scales rapidly across the country.
More About You:
A purpose-driven, curious communicator who thrives in dynamic environments and sees soil not just as dirt, but as potential. You enjoy building authentic relationships, educating others, and driving meaningful change in agriculture. You love the land, and you want to help those who steward it thrive.
Job Duties:
At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop. We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow!
We are committed to developing sustainable agriculture. For us, that means crafting products by nature for nature. It also means helping farmers build more profitable farms and more profitable soils. Farmers get a return on using our products in just one season, all while building the long-term health of their soil so they leave their land better than how they inherited it.
We are hyper-focused on integrity and trust. Farmers have been sold a lot of snake oil and we are fanatically committed to providing honest data, honest testimonials, and transparency.
Gratitude is at the center of everything we do. As a team, we recognize the abundance of opportunity around us and are dedicated to focusing on all of the things around us for which we can be thankful.
Our team lives and breathes our core values:
Benefits and Perks
Holganix offers a competitive base salary with a performance-driven compensation model. Additional benefits include:
As a Soil Health Sales Representative, you’ll serve as a connector, educator, and champion of regenerative agriculture, not a traditional closer. You’ll build authentic relationships with growers, facilitate peer-based learning, and coordinate a seamless onboarding experience with support from our agronomy, operations, and sales teams. This is a high-impact, community-anchored role with clear pathways for growth as Holganix scales rapidly across the country.
More About You:
A purpose-driven, curious communicator who thrives in dynamic environments and sees soil not just as dirt, but as potential. You enjoy building authentic relationships, educating others, and driving meaningful change in agriculture. You love the land, and you want to help those who steward it thrive.
Job Duties:
- Host weekly grower meetings during spring and fall selling seasons (10 meetings per season).
- Drive meeting attendance through outreach, referrals, and strategic territory planning.
- Present soil health concepts in a peer-based, trust-first manner to groups of 5-20 growers.
- Collaborate with Sales Managers and Agronomists to deliver a best-in-class field experience.
- Serve as the main point of contact for grower engagement and onboarding.
- Maintain CRM data integrity and provide timely follow-ups on grower commitments.
- Participate in team meetings, coaching sessions, and cross-functional huddles to drive pod success.
- Continually develop agronomic and sales communication skills via Thrive Hive enablement programs.
- Bachelor’s degree preferred but not required.
- Excellent written and oral communication skills; ability to communicate effectively with small and large groups.
- Proficient with Microsoft Outlook, Word, and Excel.
- Experience working directly with farmers.
- Familiarity with CRM software (e.g., HubSpot).
- Willingness and capacity to travel regionally.
- Passion for sustainable/regenerative agriculture; soil health knowledge preferred but trainable.
- Valid Driver’s License.
At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop. We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow!
We are committed to developing sustainable agriculture. For us, that means crafting products by nature for nature. It also means helping farmers build more profitable farms and more profitable soils. Farmers get a return on using our products in just one season, all while building the long-term health of their soil so they leave their land better than how they inherited it.
We are hyper-focused on integrity and trust. Farmers have been sold a lot of snake oil and we are fanatically committed to providing honest data, honest testimonials, and transparency.
Gratitude is at the center of everything we do. As a team, we recognize the abundance of opportunity around us and are dedicated to focusing on all of the things around us for which we can be thankful.
Our team lives and breathes our core values:
- Thrivability - We believe in creating conditions for people and soil to thrive.
- Grit - We do hard things with tenacity and integrity.
- Vibrancy - We bring energy, positivity, and heart to everything we do.
- Growth - We are relentless learners and builders of a better ag system.
Benefits and Perks
Holganix offers a competitive base salary with a performance-driven compensation model. Additional benefits include:
- Health, dental, vision, and life insurance
- 401(k) plan
- Education stipend for professional development
- Flexible, family-first culture with a strong sense of team
- Opportunities for career growth and personal enrichment