Brand and Communications Lead

We are building the next category leader at the intersection of regenerative agriculture, carbon markets, and enterprise sustainability. Our mission: unlock real, verified climate outcomes by bridging the gap between farmers, carbon quantification, and corporate supply chains. We’ve built an organization designed to deliver — not just promise.

Now, we’re scaling our market presence. This role is your opportunity to shape the narrative that will define the next era of regenerative agriculture and climate solutions.
More About You
Honest and trustworthy creator who loves to get involved in a mission for good and lead the crowd from the front of the pack. A driven and enthusiastic learner looking for an opportunity to maximize impact. Loves working as part of a team and driving efficiency. Excited to roll up their sleeves and get to work in a fast-paced environment.

The Role
The Brand & Communications Lead will own and elevate how our sustainability mission is expressed to the world. Reporting directly to the Marketing Director, this role acts as the creative and strategic force behind how we communicate our regenerative agriculture and sustainability innovations – both in our core agriculture business and our sustainability business unit focused on scope 3 and high-integrity carbon markets. This isn’t a “press release and blog post” job. If you’ve ever wanted to shape the brand strategy of a climate company poised to change an industry — this is it.

You’ll be expected to:
• Lead Holganix’s brand expression for its sustainability business that reflects Holganix’s leadership and mission
• Lead media relations, thought leadership, and PR, building relationships with journalists, partners, and influencers across the climate, agtech, and sustainability sectors
• Translate complex scientific and technical outcomes into compelling, accessible stories for multiple audiences — from investors to farmers to corporate sustainability leaders
• Collaborate with our executive team to amplify executive voices and subject matter experts through keynotes, op-eds, and spotlight opportunities
• Own/lead/guide creative direction for the sustainability business, leading content visioning and execution for campaigns, social storytelling, design themes, and messaging frameworks.
• Support go-to-market teams (Insetting and Carbon BD) with narrative materials, pitch decks, and market positioning

• Build a content roadmap for the sustainability business that blends high-profile earned media, social storytelling, and partnership amplification

Key Responsibilities
• Develop and execute Holganix’s brand strategy and communications plan for Holganix’s sustainability business unit
• Manage PR efforts and media relationships, including press releases, pitches, and interviews for both Holganix’s sustainability and agriculture business units.
• Own the thought leadership strategy: op-eds, bylines, LinkedIn content, speaking engagements
• Work cross-functionally with the Holganix sustainability unit’s BD, Carbon Programs, and Product to ensure all public-facing materials reflect our mission and competitive differentiation
• Lead the development of case studies, impact reports, and storytelling assets to support sales and partnership teams
• Monitor market trends and ensure Holganix stays ahead of the narrative curve in regenerative ag and carbon

Ideal Profile
• 5 years in brand, communications, or public relations — ideally in climate, agriculture, sustainability, or mission-driven sectors
• Exceptional writing and storytelling ability, with a proven track record of simplifying complex topics into compelling narratives
• Strong media relations experience, with an established network (bonus if in climate or agtech press)
• Experience collaborating with executive leadership and supporting high-level thought leadership
• Entrepreneurial mindset — you can build from scratch and thrive in fast-moving environments