Digital Brand Designer

Location: Hybrid to Malvern, PA, or East Windsor, NJ, if local. Remote if not local to Malvern, PA, or East Windsor, NJ

Salary: Commensurate with experience

Annual discretionary bonus eligible

Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)

COMPANY

HMP Global is a leading healthcare event and education company, holding a dominant position in several therapeutic areas, including Oncology, Psychiatry and Behavioral Health, Cardiovascular, Wound Care, and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through over 475 global, regional, and local events, reaching more than 4 million users monthly through digital networks and social channels.

SUMMARY

The HMP Global Design Team is seeking a Digital Brand Designer with a strong foundation in brand design to help shape and share the stories of HMP Global’s 60 brands – an expert who can elevate brand expression while driving measurable performance across all digital channels. In partnership with marketing, education, and leadership teams, this role will contribute to a wide range of projects, including live and virtual events, national campaigns, social media initiatives, marketing materials, and brand building.

We’re looking for a self-motivated collaborator, a strong problem solver, and an effective communicator who can generate innovative ideas and bring them to fruition. This professional will serve as a source of creative inspiration for the design team and employees across the organization, and understands how creative impacts outcomes, including registrations, conversions, CTR, engagement, revenue, audience growth, and full-funnel progression. The ideal candidate is fluent in designing for paid digital environments, SEO-driven content, and AI-optimized creative formats that accelerate performance.

As a pivotal member of the Design Team, you will collaborate closely with Marketing and Mar Tech/Digital Strategy to:

• Develop data-informed creative rooted in brand strategy
• Test new formats and rapidly iterate variations
• Establish best practices, design standards, and scalable templates for digital advertising and social media
• Ensure HMP Global’s 60 brands look world-class and perform at the highest level across all channels

This role is ideal for a designer who excels at the intersection of brand storytelling and performance marketing—someone who is equally passionate about aesthetics and analytics, and who views design not only as a craft but also as a measurable driver of growth.

RESPONSIBILITIES

Performance-Driven Creative Development

• Design creative specifically optimized for paid social and paid media
• (Facebook/Instagram, LinkedIn, YouTube, Google Display, programmatic, retargeting, affiliate placements, etc.)
• Create multiple variations of ads for testing messaging, visuals, CTA placement, and formats.
• Translate audience insights and funnel stage strategies (TOFU/MOFU/BOFU) into targeted design executions
• Serve as the design team expert for digital marketing—building templates and setting the standards for brands.

Brand Building

• Apply and evolve brand systems while maintaining consistency and clarity
• Elevate event and campaign creative through cohesive design, storytelling, typography, and layout
• Develop and maintain brand toolkits, templates, and scalable visual frameworks
• Own the creative vision and execution for an assigned therapeutic area, ensuring cohesive, high-quality design across all associated touchpoints

Quality & Continuous Improvement

• Maintain strong attention to detail through multiple rounds of creative variations and output formats.
• Stay current with creative trends, platform specs, design automation tools, and AI-enhanced workflows.
• Support fast-paced experimentation and rapid production cycles, without sacrificing quality.

QUALIFICATIONS

Must Have

• Bachelor's degree or higher in Fine Arts, Graphic Design, Computer Science, or equivalent professional experience
• 5 years in design roles with emphasis on digital and performance creative
• Portfolio showing strong brand design AND proven examples of ads, paid social creative, or conversion-focused work
• Mastery of Adobe Creative Suite (After Effects a plus), Figma, and modern design tools
• Understanding of conversion psychology, marketing funnels, and best practices for performance creative across paid media and social
• Comfortable using data to guide creative decisions

Nice to Have

• Agency, healthcare, or publisher experience
• Understanding of A/B testing, CRO, analytics tools, or performance dashboards
• Knowledge of marketing tech stack (HubSpot, Blue Conic, SEMrush, etc.)

Success Traits

• Creative thinker with a performance mindset
• Fast, adaptable, iterative, and able to “ship” work rapidly for testing
• Exceptional communication and presentation skills
• Thrives in an energetic, fast-moving environment with competing priorities
• Team player

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