What are the responsibilities and job description for the Sr. Marketing Innovation Manager position at HLF 2023?
High Liner Foods is seeking a Sr. Marketing Manager Innovation to lead the development and commercialization of breakthrough innovation platforms within our retail portfolio. This is a senior brand-building role with a strong innovation bias — ideal for someone who can blend strategic thinking, consumer insight, and executional excellence to build new product platforms, unlock whitespace, and commercialize breakthrough ideas that elevate the seafood category.
Accountabilities and Responsibilities
- Lead the strategy and development of innovation platforms that extend and stretch the High Liner brand into new need states, occasions, consumer segments, or categories.
- Translate consumer, category, and culinary insights into compelling innovation roadmaps, long-range growth platforms, and bold product ideas.
- Own the full lifecycle of platform innovation from concept to commercialization, working closely with R&D, Sales, Business Development, Finance, and external partners.
- Build robust business cases including sizing opportunities, estimating costs and margin, assessing channel and shopper dynamics, and mapping commercial implications.
- Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs.
- Support the annual and strategic planning processes by feeding platform-level innovation opportunities and demand-driving initiatives into the pipeline.
- Collaborate with the broader Marketing and R&D teams to embed innovation thinking into brand planning and execution cycles.
Qualifications
- Bachelor’s degree in Business, Marketing, Innovation, or related field; MBA preferred.
- 7-10 years of progressive experience in brand marketing, innovation, or product development — ideally within CPG or food categories.
- Proven track record in leading successful new product launches or building long-term brand growth platforms.
- Strong commercial acumen and understanding of retail dynamics, financial modeling, and shopper/consumer behavior.
- Experience in cross-functional leadership, ideally with R&D, Sales, and Supply Chain collaboration.
- Curious and future-forward mindset with the ability to identify emerging trends and convert them into actionable ideas.
- Strong storytelling and communication skills with the ability to influence at multiple levels.
- Comfortable managing ambiguity and driving progress in a fast-paced, environment.
What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
- Competitive Salary
- Heath, dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment
To learn more please visit our career/LinkedIn/Indeed page
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