Regional Retail Marketing Manager

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth which need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location: Chicago, IL

Industry: Consumer Staple Products, Cannabis

Company Size: 4,000 Employees

What They Do: Our client in the cannabis industry currently operates in a quarter of the country with double-digit retail locations and a triple-digit growth rate making them one of the fastest-growing companies in North America. As they avidly tackle nationwide development with cultivation facilities, dispensaries, and their headquarters in Chicago – the demand to fill their teams is at an all-time high.

THE ROLE

Our client is seeking a Regional Retail Marketing Manager to lead digital, loyalty, and local retail marketing initiatives for a key regional market. This individual will develop market-specific campaigns that drive customer acquisition, retention, and engagement while partnering closely with cross-functional teams to execute integrated marketing programs. This is a hands-on role that blends strategy with execution and includes regular time in the field supporting retail activations and store teams. While the initial focus is one geographic market, this role has the opportunity to expand in scope as the regional marketing function grows.

WHAT YOU WILL DO

• Develop and execute regional retail marketing strategies that support customer acquisition, loyalty, and revenue growth.
• Build and maintain an integrated marketing calendar aligned with seasonal trends, business priorities, and promotional initiatives.
• Create campaign briefs and partner with Paid Media, eCommerce, Loyalty, Retail Operations, and other internal teams to bring campaigns to life.
• Monitor campaign performance, analyze results, and recommend optimizations based on customer behavior and key performance metrics.
• Coordinate in-store marketing efforts, including signage, point-of-sale materials, and promotional activations.
• Visit retail locations regularly to support events, gather customer and store feedback, and ensure consistent brand execution.
• Translate competitive insights and local market trends into actionable marketing initiatives.
• Build strong relationships with cross-functional partners and serve as the primary marketing resource for the assigned region.
• Contribute to the development of scalable regional marketing strategies that can be replicated across additional markets.

WHAT YOU WILL LIKELY NEED

• Bachelor's degree or equivalent experience with 4 years of experience in retail, growth, or consumer marketing.
• Experience developing and executing integrated marketing campaigns across multiple customer touchpoints.
• Strong understanding of customer acquisition, loyalty, retention, and lifecycle marketing strategies.
• Proven ability to manage projects from concept through execution while coordinating multiple stakeholders.
• Strong analytical skills with experience evaluating campaign performance and using data to drive marketing decisions.
• Excellent communication, organization, and cross-functional collaboration skills.
• Ability to work independently in a fast-paced environment with changing priorities.
• Willingness to travel regularly within the assigned region, with candidates based in the Chicago area strongly preferred.
• Experience working in a regulated industry such as cannabis, healthcare, alcohol, financial services, or another highly regulated environment is preferred but not required.

ADDITIONAL REQUIREMENTS

• Must pass all required background checks.
• Must comply with all legal and company regulations required to work in the industry.
• Must possess a valid driver's license.
• Must be at least 21 years of age.
• Must be eligible for any required state licensing or badging.
• This role is initially focused on the Illinois market with the opportunity to support additional regions as the organization continues to grow.