Demand Generation Manager - GovTech

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth which need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT 

Location: Raleigh, NC HQ (REMOTE)

Industry: Government Technology (SaaS)

Company Size: 50

What They Do: Our client offers an end-to-end operating system for public agencies to communicate, listen, and make informed decisions. As an all-in-one engagement and communications platform, their mission is to connect government agencies with the communities they serve and facilitate equitable participation and representative data.

THE ROLE

Our client is seeking a highly analytical and results-driven Demand Generation Manager to lead their lead acquisition and nurturing strategy. In this pivotal role, you will be responsible for developing, executing, and optimizing multi-channel marketing campaigns to fill the sales pipeline with high-quality, qualified leads that drive revenue growth.

This is a fully remote role.

WHAT YOU WILL DO

Strategy & Planning

• Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives.

• Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue.

• Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates.

Campaign Execution & Optimization

Plan, execute, and manage integrated campaigns across multiple channels, including:

• Paid Digital Marketing (PPC, paid social)

• Content Syndication and Promotion (e.g., e-books, case studies, white papers).

• Webinars, Virtual Events, and Conferences 

• Email Marketing for both lead acquisition and targeted nurturing

Lead Nurturing & Management

• Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel.

• Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales.

• Work with the Marketing Operations Lead to segment and define audiences. 

WHAT YOU WILL NEED

• Bachelor's degree in Marketing, Business, or a related field.

• 3 years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment.

• Proven track record of designing, launching, and managing successful, measurable digital marketing campaigns that drive pipeline growth.

• Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred. 

• Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices.

• Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions.

• Proven track record of managing and scaling integrated SEO and SEM programs that drive measurable pipeline growth. 

• Hands-on experience with Canva or other design software for the end-to-end creation of digital marketing assets, including social graphics, presentation decks, and ads.

Preferred Qualifications

• Experience marketing to the Public Sector or municipal/government organizations.