Digital Marketing Specialist

Hire Truckers by Craddock Holdings is a rapidly growing technology and marketing company, based in Austin, TX.  We are AI Native, and build products based on real world needs for enterprise clients.  We serve with the largest fleets in North America.

This role is responsible for executing and optimizing structured performance marketing campaigns that drive measurable, predictable outcomes. The focus is on building accurate campaign systems, maintaining clean data, and improving results through disciplined execution not reactive changes or guesswork.

Success in this role comes from someone who can think systematically, operate within defined processes, and bring clarity and order to complex marketing environments.

• Build and maintain structured campaign plans with clear objectives, priorities, and success metrics
• Develop strategies based on historical performance, data trends, and measurable inputs
• Define campaign variables, budgets, and expected outcomes with precision
• Assess probabilities and expected performance before launch

• Execute campaigns across platforms with accuracy and consistency
• Monitor performance and optimize based on ranked priorities and data signals
• Test variables in a structured, controlled manner
• Ensure all changes are intentional, measured, and documented

• Maintain accurate tracking, reporting, and attribution across all campaigns
• Define and standardize key metrics (CPL, conversion rates, lead quality)
• Analyze performance trends using charts, graphs, and structured comparisons
• Leverage historical data to guide decisions and improve outcomes

• Design and follow repeatable workflows for campaign setup, launch, and optimization
• Organize campaign structures, assets, and data for clarity and accessibility
• Document procedures to ensure consistency and scalability
• Identify gaps in execution and implement structured improvements

• Align with recruiting, operations, and leadership on campaign goals and performance
• Coordinate timelines, deliverables, and dependencies across teams
• Ensure clean handoffs between marketing execution and downstream processes
• Communicate performance using clear, structured reports and visuals

• Create and maintain standardized campaign structures and naming conventions
• Reduce variability in performance through disciplined execution
• Minimize risk through planning, validation, and controlled testing
• Establish clear timelines, deadlines, and performance thresholds
• Ensure adherence to platform best practices and proven methods

• Works best in structured environments with clear expectations and defined systems
• Prioritizes planning, organization, and follow-through over rapid experimentation
• Relies on data, historical performance, and measurable inputs to guide decisions
• Communicates through documentation, reporting, and visual frameworks (charts, dashboards, summaries)
• Balances detailed execution with system-level thinking

• Campaigns launch accurately, on time, and without errors
• Data is clean, consistent, and trusted across teams
• Performance improves through structured iteration not guesswork
• Marketing systems become more efficient and scalable over time
• Clear alignment exists between marketing, recruiting, and operations

• Highly organized and process-driven
• Strong analytical and structured thinking skills
• Detail-oriented with a focus on accuracy and consistency
• Able to translate data into clear actions and improvements
• Comfortable working within systems and improving them

• This role is best suited for someone who thrives on:
• Structure over ambiguity
• Planning over improvisation
• Consistency over constant change
• Measured execution over rapid, unstructured action



Tools

• We are AI Native, Using Claude CoWork or similar LLM. Models and tools reference company processes, and policies.
• CRM - SalesForce or Similar
• Task Management - ClickUp or Similar