Marketing & Lead Generation Specialist

Marketing & Lead Generation Specialist

Location: Draper, UT or Lindon, UT (Onsite with potential for hybrid)

Compensation: $24.04-$27.88 per hour

Overview

Our client, Incite Tax, is seeking a driven Lead Generation Specialist who thrives on high-volume execution across both outbound and inbound channels. This role owns the full lead generation engine — daily outbound outreach, webinar events, and podcast pitch pipelines — all directly fueling client acquisition. This is a fast-paced, metrics-driven role: you'll be expected to hit weekly lead targets and daily outreach quotas, not just support campaigns from the sidelines. If you're data-minded, comfortable with high-volume outbound activity, and energized by measurable impact, this role is for you.

About Incite Tax

At Incite Tax, they’re not afraid to say it, the IRS sucks! They take too much of people’s hard-earned money, and Incite Tax is here to help stop that. They work with small business owners to understand their numbers, make smarter decisions, and keep more of what they earn.

Incite Tax built their company on one simple belief: you shouldn’t have to choose between a successful career and a real life. With flexible schedules, honest communication, and a culture that supports work-life balance, you can grow your career while still having time for family, hobbies, and sanity.

Responsibilities/ What You’ll Do

• Outbound Lead Generation: Execute daily outbound outreach (calls, emails, and follow-up touchpoints) as a core, non-negotiable part of the role. This is daily, quota-driven activity, not occasional outreach.
• Inbound Lead Generation: Own inbound channels including webinars and podcast outreach, driving qualified leads through content and audience-building efforts rather than direct outreach.
• Webinar Management: Plan, promote, and execute webinar events end-to-end, including landing pages, registration, follow-up sequences, and attendance tracking.
• Podcast Outreach: Manage the podcast pitch pipeline. Research opportunities, send pitches, coordinate bookings, and track progress.
• Content & Graphics: Create graphics and visual assets to support lead generation campaigns, webinar promotions, and marketing collateral across all brands.
• Campaign Support: Assist with website and landing page creation, optimization, and various campaign objectives.
• Tracking & Reporting: Track and report lead numbers from every owned channel weekly.
• Process Improvement: Proactively identify new lead generation channels, test new approaches, and look for opportunities to improve efficiency and accuracy.

Who We’re Looking For / Qualifications

• 1–2 years of hands-on lead generation experience required. This must include direct experience with outbound outreach (cold calling, cold emailing, or similar); general marketing experience alone does not meet this requirement.
• Experience running or supporting webinars, events, or live campaigns
• Comfortable working toward weekly lead and outreach goals and reporting on results
• Strong written communication skills, able to write pitches, copy, and follow-up sequences
• Able to create basic graphics and visual assets using Canva or similar tools
• Highly organized with strong attention to detail
• Proactive and self-directed. You identify what needs to be done and do it
• Familiar with G Suite and basic marketing or CRM tools
• A team player who appreciates a lighthearted culture (dad jokes welcome)

Benefits

• Comprehensive health insurance
• 401K with employer match
• Paid Time Off (PTO)
• 14 paid holidays (including Christmas Eve through New Year’s Day)
• Opportunities for professionaldevelopment and career growth
• Casualdresscode (jeans and t-shirts encouraged)
• Supportive culture that values work-life balance and employee well-being

Why Join Incite Tax?

At Incite Tax, you won’t just clock in for a job, you’ll build a career with people who actually care about your growth, balance, and well-being.

• Balance: Reasonable hours year-round
• Growth: A clear, accelerated path to leadership and ownership
• Flexibility: Enjoy a hybrid schedule that fits your life
• Culture: A positive, collaborative team that values people as much as performance

Our Application Process

Ready to grow your marketing career with a firm that respects your expertise and time? Apply today to join our team!

Here’s what our hiring process looks like:

• Online Application
• Skills and Competency Assessment
• Initial Google Meet Interview
• In-Person Team Fit Interview
• Shadow lunch with the team