Senior Analyst, Audience Strategy (contract)

Please note that this is a contract role providing services to Hilton through Talent Solutions. If you are selected for this role, you will be employed by Talent Solutions and will not be an employee of Hilton. Contract workers are not employees of Hilton or any of its subsidiaries, nor will they be eligible for Hilton benefits.

• US based remote role***
  
  

Job Summary

This role offers an exciting opportunity to shape the customer experience through strategic audience development and multichannel campaign execution. You will be at the forefront of leveraging customer data to drive meaningful business results, working with cutting-edge marketing technology platforms to deliver targeted communications that connect with customers across multiple touchpoints. As a critical member of the marketing team, you will combine technical expertise with marketing insight to build sophisticated audience segments that power major campaigns designed to achieve key business objectives. This position requires a detail-oriented professional who thrives in a fast-paced environment, possesses strong analytical capabilities, and demonstrates intellectual curiosity in solving complex data challenges.

Responsibilities

• Develop, test, execute, and monitor multichannel audiences within Treasure Data Audience Studio
• Craft sophisticated multichannel campaigns guided by stakeholder input and business requirements
• Communicate campaign status and progress updates to stakeholders throughout the campaign lifecycle
• Perform rigorous quality assurance and control steps to ensure audiences meet desired campaign targeting requirements
• Partner with technology, data, channel, and model development teams to improve campaign targeting accuracy and impact
• Collaborate with fellow Audience Strategy team members to develop best practices that deliver strong results and drive process efficiencies
• Support ambitious business goals while managing multiple simultaneous projects
  
  

Skills

• Marketing data management expertise
• Campaign support and execution capabilities
• Proficiency with modern Customer Data Platforms such as Unica, Treasure Data, Twilio Segment, or mParticle
• Intermediate SQL query reading skills
• User Acceptance Testing experience
• Strong attention to detail and quality control
• Results-focused mindset with analytical problem-solving abilities
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects simultaneously
• Technical and marketing acuity
  
  

Experience

• Three years of experience in marketing data management, campaign support and execution
• Two years of hands-on experience using a modern Customer Data Platform
• Experience with hospitality and/or credit card/financial services industries
  
  

This is an exceptional opportunity to join a dynamic marketing team where your technical skills and strategic thinking will directly impact business success. You will work with industry-leading technology platforms and collaborate with talented professionals across multiple disciplines, all while contributing to campaigns that reach millions of customers. If you are passionate about data-driven marketing and eager to make a measurable impact in a high-visibility role, this position offers the perfect blend of challenge, growth, and professional development.

Pay Rate Range

48 - 52 USD hourly