What are the responsibilities and job description for the Digital Marketing Specialist position at Hilti North America?
Powering Growth Through Digital Innovation
Under the direction of the E-Business Manager, the Digital Marketing Specialist supports digital growth through data-driven content, search optimization, and customer-centric experiences across Hilti Online. This role works cross-functionally with marketing, analytics and other stakeholders to improve content discoverability and digital adoption. The Digital Marketing Specialist also combines strong analytical skills with a creative mindset to deliver high-quality user experiences and surface insights that inform digital strategy and improve business outcomes.
What You'll Do
We're a big company with a family-owned feel. You will be given the opportunity to make big changes that will ripple throughout the industry while feeling right at home with the Hilti family.
In addition to a competitive base salary and bonus potential, we offer a robust benefits package including a generous paid time off policy that includes vacation, personal days, health & wellness, and 2 days per year to give back in your local community, paid family leave, educational reimbursement, 401(k) matching, medical/dental/vision coverage, and a variety of other benefits to fit the needs of our employees.
Why Hilti
Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.
Commitment to Inclusion
At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.
Legal Notice
Hilti Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Under the direction of the E-Business Manager, the Digital Marketing Specialist supports digital growth through data-driven content, search optimization, and customer-centric experiences across Hilti Online. This role works cross-functionally with marketing, analytics and other stakeholders to improve content discoverability and digital adoption. The Digital Marketing Specialist also combines strong analytical skills with a creative mindset to deliver high-quality user experiences and surface insights that inform digital strategy and improve business outcomes.
What You'll Do
- Support the execution of the Hilti Online strategy and digital campaigns including planning, setup, execution, reporting, and optimization.
- Drive SEO and content optimization initiatives, including audits, content improvements and technical best practices to enhance site performance, discoverability and engagement.
- Manage content administration and audits to identify opportunities to improve website performance and site health.
- Apply a customer-first mindset to support digital experiences/initiatives that increase customer engagement and adoption of Hilti Online.
- Develop, manage, and optimize website content within CMS platforms (e.g., Contentful), including landing pages, editorial content, and forms.
- Work cross-functionally with E-Business and Marketing teams to define the scope of projects, including goals, deliverables, and success measurement.
- Clearly and succinctly communicate all issues, risks, and mitigation strategies in a timely manner to the project team and stakeholders.
- Collaborate with the Digital Analytics team to produce and distribute analytic reports for all digital activities, measuring ROI for each project.
- Stay current on digital marketing trends, tools, and best practices to drive innovation.
- Proactively identify new opportunities to enhance digital capabilities, efficiency, and performance.
- Contribute to the evolution of Hilti’s digital ecosystem and customer engagement strategy.
- Additional Duties, as assigned.
- Bachelor’s Degree required with a focus in marketing, communications, sales, technology, or related business area of study preferred
- Minimum three (3) years of related sales, digital marketing or E-commerce experience
- Working knowledge of SEO principles, keyword research, and content optimization
- Experience with Contentful or other content management systems
- Experience in data analysis techniques and tools such as Google Analytics (GA4), Google Search Console or similar platforms
- Demonstrated ability to work in a fast-paced environment
- Demonstrated ability to conduct independent research
- Ability to identify opportunities for improvement and support optimization initiatives
- Strong attention to detail, with a passion for continuous improvement
- Ability to manage multiple projects and deadlines simultaneously
- Excellent written and oral communications skills
- Ability to work independently while collaborating across cross-functional teams
- Strong computer skills, including MS SharePoint, Outlook, Word, PowerPoint, and Excel
- Established skills in organization, time management, and prioritization
We're a big company with a family-owned feel. You will be given the opportunity to make big changes that will ripple throughout the industry while feeling right at home with the Hilti family.
In addition to a competitive base salary and bonus potential, we offer a robust benefits package including a generous paid time off policy that includes vacation, personal days, health & wellness, and 2 days per year to give back in your local community, paid family leave, educational reimbursement, 401(k) matching, medical/dental/vision coverage, and a variety of other benefits to fit the needs of our employees.
Why Hilti
Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.
Commitment to Inclusion
At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.
Legal Notice
Hilti Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.