Sales Counselor

Hillcrest Grand Lodge – Bellevue, NE

Inspiring People to Live Their Best Lives

Position Summary

The Sales Counselor at Hillcrest Grand Lodge plays a key role in helping prospective residents and families discover the lifestyle, amenities, and care options available within our campus. This role is responsible for guiding prospects through the sales cycle—from inquiry and tour to move-in—while ensuring each interaction reflects Hillcrest’s mission, values, and commitment to exceptional service. The Sales Counselor builds strong relationships, delivers meaningful experiences, and positively influences census growth and community reputation.

Key Responsibilities

Sales & Lead Management

• Respond promptly to inquiries and complete full needs assessments to understand lifestyle, care, and financial preferences.
• Conduct engaging, personalized community tours showcasing amenities, apartment options, services, dining, and campus life.
• Maintain active follow-up strategies (calls, emails, events, home visits as needed) to move prospects through the decision journey.
• Manage leads and documentation in the CRM system, ensuring accurate tracking, timely follow-up, and conversion.
• Achieve monthly and quarterly occupancy goals as assigned.
  
  

Customer Experience & Relationship Building

• Build genuine relationships with prospective residents, family members, and referral partners.
• Serve as the primary point of contact throughout the sales and move-in process, ensuring a seamless experience.
• Educate prospects on pricing, availability, services, and contract options.
• Host or participate in open houses, marketing events, and outreach activities that elevate community visibility.
  
  

Collaboration & Internal Partnership

• Collaborate closely with the Executive Director, admissions/clinical teams (if applicable), and move-in coordinators to ensure smooth transitions.
• Communicate prospect needs and timelines effectively to internal partners.
• Support marketing initiatives and provide feedback on trends, barriers, and opportunities.
  
  

Compliance & Documentation

• Ensure all required paperwork is completed accurately and on time (applications, agreements, disclosures).
• Follow company policies, Fair Housing guidelines, and Hillcrest’s sales process.
• Maintain confidentiality, professionalism, and service excellence at all times.
  
  

Qualifications

• Experience in senior living, hospitality, healthcare sales, or relationship-driven roles strongly preferred.
• Strong interpersonal communication skills with the ability to connect with older adults and families.
• Proven ability to manage a sales pipeline and meet conversion or occupancy goals.
• High level of professionalism, empathy, and customer service.
• Strong organizational skills and comfort with CRM systems, Microsoft Office, and email communication.
• Flexibility to work occasional evenings/weekends for events or tours as needed.
  
  

Core Competencies

• Relationship Building – Creates trust and rapport quickly; listens deeply to client needs.
• Sales Acumen – Understands the sales cycle and uses effective strategies to guide decision-making.
• Communication – Clear, compassionate, and confident in person, on the phone, and in writing.
• Service Excellence – Demonstrates Hillcrest’s values of Integrity, Compassion, Respect, Teamwork, and Service in every interaction.
• Professionalism & Accountability – Takes ownership of goals and follows through consistently.
  
  

Work Environment

This role operates onsite within Hillcrest Grand Lodge’s office and community spaces. Walking tours of the building and occasional travel to outreach events may be required.