What are the responsibilities and job description for the HubSpot Administrator position at Highway?
About the Company:
Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.
Role Description:
We are seeking a strategic and analytical HubSpot Administrator
Your role:
- Provide HubSpot support and administration end to end, including user management, permissions, objects, pipelines, workflows, reporting, and overall system configuration.
- Own the administration, maintenance, and optimization of the HubSpot Platform.
- Design, implement and refine pipelines and HubSpot-native automations to streamline business processes
- Design, implement and refine custom objects to support business use cases
- Build and manage sequences, forms, and lists that align with commercial initiatives
- Create and maintain dashboards and reports to support data-driven decision making across departments
- Enforce CRM data standards, field definitions, and required inputs
- Conduct regular audits to ensure clean data and system performance
- Support marketing team with technical implementation of campaigns and programs
- Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits
- Evaluate and implement new marketing tools to improve efficiency and capabilities
- Maintain integrations between marketing systems and sales/customer success platform
- Establish best practices for campaign execution, lead management, and reporting
- Partner with Sales Operations to align on lead definitions, SLAs, and handoff processes
- Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns
- Work closely with marketing leadership to translate strategic goals into operational execution plans
- Serve as liaison between marketing and IT/engineering for technical requirements
- Participate in revenue operations initiatives to ensure unified go-to-market alignment
Qualifications:
- Marketing automation platform certification (HubSpot) is a must.
- Familiarity with marketing attribution models and revenue operations frameworks
- Bachelor's degree in Marketing, Business Administration, Information Systems, or related field
- 4 years of experience in marketing operations, demand generation operations, or related role
- Proven experience managing marketing automation through Hubspot
- Expert-level proficiency with marketing automation platforms and CRM systems (Salesforce preferred)
- Strong understanding of data management, database architecture, and API integrations
- Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar)
- Familiarity with ABM platforms, attribution tools, and marketing analytics solutions
- Ability to analyze complex data sets, identify patterns, and translate findings into actionable recommendations
- Experience in B2B SaaS or technology company environment
- Background in demand generation, digital marketing, or growth marketing roles
- Experience with marketing budget management and vendor relationships