What are the responsibilities and job description for the Marketing Associate position at Highland Ventures?
Classification: Exempt
Reports to: Director of Marketing
Location: Brentwood, TN
Job Description
About Highland Ventures
Highland Ventures Is a National Venture Management Company Focused On Strategically Developing And Operating Businesses Centered Around Our Real Estate. Our Businesses Include
We’re seeking a highly organized, analytical, and proactive Marketing Associate to help support growth for our Intune Physical Therapy division. This is a hands-on role focused on marketing execution, project management, lead generation, campaign optimization, and marketing analytics.
You’ll manage marketing deliverables and projects while working closely with marketing leadership to turn strategy into action. You’ll analyze marketing and CRM data to understand what is working, identify opportunities for improvement, and help develop plans to scale successful strategies across the Intune group.
The ideal candidate is a strong problem solver who enjoys working behind the scenes to make marketing work. You don’t need to be an expert in every marketing channel, but you should understand the lead generation funnel, have experience working with a CRM, and understand the mechanics of digital advertising, including Google campaigns.
What You’ll Do
Reports to: Director of Marketing
Location: Brentwood, TN
Job Description
About Highland Ventures
Highland Ventures Is a National Venture Management Company Focused On Strategically Developing And Operating Businesses Centered Around Our Real Estate. Our Businesses Include
- Hoogland Restaurant Group: The largest franchisee of Marco's Pizza with 130 locations.
- Legacy Commercial Property: Own and manage over 700 commercial properties.
- Highland Pure Water & Ice: 24/7 kiosks with over 70 locations in 10 states.
- Intune Physical Therapy: A physical therapy brand currently being built from the ground up.
We’re seeking a highly organized, analytical, and proactive Marketing Associate to help support growth for our Intune Physical Therapy division. This is a hands-on role focused on marketing execution, project management, lead generation, campaign optimization, and marketing analytics.
You’ll manage marketing deliverables and projects while working closely with marketing leadership to turn strategy into action. You’ll analyze marketing and CRM data to understand what is working, identify opportunities for improvement, and help develop plans to scale successful strategies across the Intune group.
The ideal candidate is a strong problem solver who enjoys working behind the scenes to make marketing work. You don’t need to be an expert in every marketing channel, but you should understand the lead generation funnel, have experience working with a CRM, and understand the mechanics of digital advertising, including Google campaigns.
What You’ll Do
- Manage day-to-day marketing projects and deliverables across digital and traditional channels, ensuring work stays organized and on schedule.
- Support lead generation initiatives, understanding how prospects move through the marketing funnel and identifying opportunities to improve conversion.
- Analyze CRM and marketing data to identify trends, evaluate performance, and determine what is working and where improvements are needed.
- Help develop plans to scale successful marketing strategies across clinics and markets.
- Support digital marketing across paid and organic channels, including social media, SEO, and website initiatives.
- Understand and evaluate the mechanics of Google Ads/Paid Search, including keywords, targeting, budgets, bidding, ads, landing pages, and conversion tracking. Direct campaign management experience is helpful but not required.
- Collaborate with marketing leadership to develop and execute campaigns, contributing ideas, analysis, and recommendations.
- Coordinate local marketing activities and events with field leadership and clinic teams to support awareness and lead generation.
- Identify opportunities to improve marketing workflows, processes, and automation as the company grows.
- Support brand architecture and brand transition initiatives.
- Bring creative ideas and practical solutions to marketing challenges.
- Take ownership of assigned projects and drive them through completion.
- 1–3 years of marketing experience, preferably with exposure to digital marketing, lead generation, CRM systems, campaign execution, or marketing analytics.
- Understanding of the lead generation funnel and how marketing activity translates into leads, conversions, and business results.
- Experience using a CRM or marketing technology platform.
- Working knowledge of Google Ads/Paid Search mechanics; candidates do not need to have personally managed campaigns.
- Strong analytical and problem-solving skills with the ability to turn information into actionable recommendations.
- Highly organized with strong project management skills and the ability to manage multiple priorities.
- Hands-on, execution-oriented mindset with a willingness to roll up your sleeves and do the work.
- Strong attention to detail, follow-through, and ability to work independently.
- Collaborative and comfortable working across multiple teams and locations.
- Creative, curious, and resourceful with a desire to find better ways to work and improve results.
- Comfortable working in a growing, fast-paced, in-office environment.
- Group medical, dental, vision, and other supplemental policies
- Flexible Medical Spending Accounts (FSA)
- Health Savings Account (HSA)
- 401(k) with 50% match
- Paid time off plus 7 paid holidays
- This role is onsite Monday-Friday in our corporate office in Brentwood, TN.