Marketing Coordinator

Job Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role is integral to developing and executing comprehensive marketing strategies across multiple channels to enhance brand visibility, drive engagement, and support sales growth. The ideal candidate will possess a strong foundation in digital marketing, content creation, and analytics, with the ability to manage campaigns that align with business objectives. This position offers an exciting opportunity to work in a fast-paced environment where creativity and data-driven decision-making are valued.

Duties

• Develop and implement multi-channel marketing campaigns utilizing SEO, social media marketing, email marketing, and digital advertising platforms such as Facebook Advertising and Google AdWords.
• Manage content marketing initiatives including blog posts, website updates using WordPress, and HTML coding as needed.
• Coordinate advertising sales efforts and collaborate with sales teams to optimize performance marketing strategies.
• Utilize marketing automation tools and Google Analytics to monitor campaign performance, analyze data, and generate insights for continuous improvement.
• Oversee E-commerce initiatives and product management activities to maximize online sales channels.
• Create compelling copy for various marketing materials, including print advertising and digital content.
• Conduct research on industry trends, competitor activities, and target audiences to inform strategic planning.
• Manage budgets for campaigns and ensure efficient allocation of resources across channels.
• Collaborate with design teams using Adobe Creative Suite to produce engaging visual content.
• Track key performance indicators (KPIs) related to B2B marketing efforts and optimize campaigns accordingly.

Requirements

• Proven experience in digital marketing, content marketing, SEO, social media marketing, and multichannel marketing strategies.
• 1 year of Weed Maps Experience
• 1 year of Dutchie Experience
• Proficiency with Adobe Creative Suite, WordPress, HTML, Google Analytics, Google AdWords, Facebook Advertising, Marketing automation tools, and email marketing platforms.
• Strong copywriting skills with the ability to craft compelling messages tailored to different audiences.
• Knowledge of performance marketing techniques including advertising sales and print advertising.
• Familiarity with E-commerce platforms and product management processes.
• Excellent research skills combined with analytical thinking for data interpretation and strategy development.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong collaboration skills with the ability to work cross-functionally with sales, design, and management teams. This role is ideal for a proactive marketer eager to leverage their skills in a collaborative setting that values innovation and results-driven strategies.

Job Type: Full-time

Pay: $ $20.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount
• Paid time off

Application Question(s):

• Experience in WeedMaps?
• Experience in Dutchie?

Work Location: In person

Salary : $20