What are the responsibilities and job description for the Product Marketing Associate position at High Life LLC?
The Product Marketing Associate will lead the go-to-market strategy for our apparel collections for our eCommerce and wholesale channels. This role bridges the gap between Product Design/Merchandising, Marketing, and Sales, ensuring that our products resonate with target audiences to drive growth. They will create franchise platform naming, compelling product stories, and curate campaigns that bring our brands to life to drive consistency and consumer awareness.
Responsibilities:
Product Storytelling & Content Development
- Translate product features into compelling consumer benefits and brand narratives
- Brief creative teams on key messaging, seasonal campaigns, and content needs (photoshoots, enhanced content, product copy, etc.)
- Partner with Design, Sales, and Site Merchandising teams to ensure consistent messaging and product storytelling across channels
Go-to-Market Strategy & Execution
- Collaborate with creative, digital, and sales teams to deliver unique marketing content across all channels
- Develop positioning, messaging, and value propositions that differentiate our products in the market
- Build and execute consumer-facing and wholesale sell-in go-to-market plans for seasonal and core product drops across performance and lifestyle categories
Cross-Functional Collaboration
- Collaborate with Sales, Graphic Design, and Site Merchandising teams to inform product roadmap with customer-first thinking
- Work closely with Product Development, Merchandising, and Design teams to align on product direction, features, and franchises
- Communicate with legal team and licensors for asset clearance and approval
Qualifications:
- 2 years of experience in product marketing, brand marketing, or merchandising, ideally in the fashion or apparel industry
- Experience with Microsoft Office products
- Experience with Salsify, Syndigo, or other content syndication platforms is a plus
- Experience with Adobe Illustrator and InDesign is a plus
- Excellent communication, product storytelling, and project management skills
- Motivated self-starter, creative solution oriented, organized, process-driven, with high attention to detail
Annual salary range starting at $75,000
The disclosed salary range is commensurate with experience and does not reflect the total compensation package. Our associates have access to other valuable benefits that our Human Resources team is happy to share with candidates during the interview process.
Salary : $75,000