Program Broker

Position Summary: The Program Broker is a front-line revenue role accountable for driving new business production for Citadel’s direct-to-insured insurance programs across core Property & Casualty coverages (including General Liability, Professional Liability, Inland Marine, and other program offerings as applicable). This role is designed for a high-energy, inside sales, phone-first prospector and closer who thrives on disciplined outreach, rapid qualification, short-cycle consultative selling, and consistent close practices. This is a full-time, on-site role based in Utah.

The Program Broker operates under the guidance of the VP of Sales Operations and partners closely with Underwriting, Program Management, Marketing, and Service/Operations to deliver a best-in-class buying experience—combining efficient execution with a personal, relationship-driven customer approach. For the right individual, this role offers the opportunity to help scale a high-growth insurance program while sharpening consultative sales skills and building durable customer relationships.

Essential Tasks:

Phone-First Prospecting & Multi-Touch Pipeline Creation

• Execute structured daily call blocks focused on outbound prospecting and rapid response to inbound leads, maintaining a strong speed-to-lead mindset.
• Run disciplined multi-touch outreach sequences (call, voicemail, SMS, email) with consistent follow-up and clearly defined next steps.
• Apply confident closing behaviors, including assumptive next steps, objection handling, and always scheduling the next customer interaction.
  

Consultative Discovery & Qualification (Insured Risk Fit)

• Conduct fast, thorough discovery conversations to confirm program fit, decision-maker access, timing, and urgency.
• Gather underwriting-ready risk details, including operations, payroll or revenue, subcontractor usage, tools and equipment, job types, claims history, and prior coverage.
• Communicate with an efficient, engaging, and customer-centered style that builds trust while maintaining sales momentum.
  

Quoting, Presenting, and Binding

• Partner with Underwriting to submit clean, complete submissions and reduce time-to-quote.
• Present coverage options in clear, plain language and connect recommendations to ensure exposures and contractual requirements.
• Drive decisions from quote to bind by setting clear expectations, defining timelines, and executing proactive follow-up.
  

CRM Discipline, Activity Standards & Performance Management

• Maintain exceptional CRM hygiene (Salesforce and/or Zoho), including accurate pipeline stages, detailed notes, tasks, and documented next steps.
• Operate within established team cadences, including activity expectations, pipeline reviews, coaching rhythms, and performance standards.
• Track, analyze, and continuously improve key performance metrics such as dials, connects, appointments set, quotes delivered, quote-to-bind ratio, cycle time, and written premium.
• Demonstrate consistent progress toward defined ramp and production expectations within the first 90–180 days.
  

Cross-Functional Alignment & Program Execution

• Partner with Marketing and Sales Operations to improve lead routing, talk tracks, outreach sequencing, and conversion performance.
• Provide voice-of-customer feedback to refine messaging, objection handling, and program positioning as offerings scale.
  

Customer Success & Relationship Building

• Deliver a best-in-class buying experience through responsiveness, accurate expectation-setting, and clean handoffs to servicing teams.
• Build durable customer relationships through professional consistency, proactive communication, and renewal-minded service.
  

Core Competencies:

• Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
• Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
• Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
• Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
• Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
• Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
• Dependability: Acknowledgment of the importance of being present and punctual.
• Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
• Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
• Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment
  
  

Experience and Education:

• 2 years of demonstrated success in a phone-based inside sales role (insurance, financial services, or similar consultative sales environment preferred).
• Proven ability to execute multi-touch follow-up strategies and close business in short-cycle sales environments.
• Comfort working in CRM systems and following structured sales processes; strong organizational and time-management skills.
• High school diploma/GED required, college coursework or degree preferred.
  
  

Licensing and Credentials:

• Property & Casualty insurance license preferred or ability to obtain within a defined onboarding window (e.g., 60–90 days).
• Sales methodology training/certifications (e.g., Dynamics of Selling for Insurance, CPIA, Producer Accelerator, or similar) a plus.
  
  

Systems:

• CRM Platforms: Salesforce, Zoho (for contact management, pipeline tracking, and reporting).
• Sales Enablement & Outreach: Dialer/telephony, email/SMS sequencing tools, and workflow platforms aligned to sales cadence and compliance standards.
  
  

Physical Requirements:

• Ability to lift 25 pounds
• Repeated use of sight to read documents and computer screens
• Repeated use of hearing and speech to communicate on telephone and in person
• Repetitive hand movements, such as keyboarding, writing, 10-key
• Walking, bending, sitting, reaching and stretching in all directions
• Ability to travel as needed (~0–10%)
  
  

Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Please do not contact our team members or send unsolicited potential placements.