What are the responsibilities and job description for the Digital Coordinator position at Hiebing?
Hiebing is seeking a Digital Coordinator who will assist with managing a wide variety of digital projects, including website redesigns, SEO audits, UX, email and digital marketing campaigns. A digital coordinator will work with multiple internal teams and clients to help define project requirements and implement measurement strategies that align with marketing and business plans.
We’re seeking a candidate who has previous familiarity and experience with digital marketing tactics and platforms, and can combine creative communication skills with technical savviness. You must have a passion for process and technology, be detail oriented and have the ability to speak effectively with teams.
Key Responsibilities
Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.
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We’re seeking a candidate who has previous familiarity and experience with digital marketing tactics and platforms, and can combine creative communication skills with technical savviness. You must have a passion for process and technology, be detail oriented and have the ability to speak effectively with teams.
Key Responsibilities
- Assist in the definition of project specifications and articulate client requirements
- Help to ensure that all departments involved in the project operate as a united team and have everything they need to be successful
- Use AI-enabled productivity tools to streamline coordination work — drafting meeting recaps, action items, status updates, and project documentation — applying them thoughtfully within project workflows
- Research and review data and insights to help define digital strategies that align with business objectives
- Use AI-assisted analytics to surface insights faster from Google Analytics and other platforms, then apply human judgment to validate findings before they inform strategy
- Apply prompt engineering to accelerate first drafts of campaign briefs, reporting narratives, and client-ready summaries, while ensuring final output reflects Hiebing's voice and each client's requirements.
- Identify opportunities to automate repetitive digital tasks (data pulls, reporting refreshes, tagging/QA checks, file organization) using AI and workflow automation tools
- Represent Hiebing in a professional manner when communicating with clients
- Communicate and track progress on projects to ensure deadlines are met – escalating issues, concerns and resource constraints to management when needed
- Familiarity with using Google Analytics (GA4)
- Basic web troubleshooting skills using browser inspector tools or developer tools
- Familiarity with web technologies – basic knowledge of HTML, CSS and JavaScript is a plus
- Curiosity about emerging AI tools and a willingness to experiment with automation in day-to-day workflows
- Working knowledge of AI-enabled productivity tools for tasks such as scheduling, documentation, summarization, or reporting, with the ability to apply them thoughtfully in a digital project context
- Ability to critically evaluate AI-generated outputs, identify limitations or risks, and apply human judgment to ensure work remains accurate, ethical, and aligned with project and client requirements
- General CMS knowledge a plus
- Proficient in Microsoft Excel, Word, PowerPoint
- Must be detail-oriented, exceptionally organized and able to multitask in a fast-paced work environment
- Proven time management, task prioritization and problem-solving skills
- Take pride in work output
- Self-motivated, proactive and curious
- You build on ideas with a “Yes, and” mindset
- You bring curiosity and challenge thinking in a productive way
- You care about both the work and the people behind it
- You hold high standards and take ownership of outcomes
Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.
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