What are the responsibilities and job description for the Marketing Specialist, Global Advocacy position at HH Global?
Join the global leader in responsible marketing activation services
At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
Purpose of the Job
As a Marketing Specialist, you are a fully dedicated business leader, shaping the future of one of our client’s many products. Whether you're on consumer products or business products, you take part in a complete marketing experience considering every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. You work with cross-functional teams across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As Marketing Specialist, Global Advocacy, you’re tasked with building great relationships with regional partners with demonstrated increases in advocacy and sales.
This role will be based in the San Francisco Bay Area and requires 2-3 days in office.
Key Responsibilities
The total compensation package for this position may also include annual performance bonus targets, benefits and/or other applicable incentives.
California
HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.
At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
Purpose of the Job
As a Marketing Specialist, you are a fully dedicated business leader, shaping the future of one of our client’s many products. Whether you're on consumer products or business products, you take part in a complete marketing experience considering every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. You work with cross-functional teams across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As Marketing Specialist, Global Advocacy, you’re tasked with building great relationships with regional partners with demonstrated increases in advocacy and sales.
This role will be based in the San Francisco Bay Area and requires 2-3 days in office.
Key Responsibilities
- Own the retail advocacy strategy for third party retail partners and manage training and advocacy program delivery.
- Collaborate deeply with sales and operations colleagues to prioritize and deliver the most impactful programs and tactics.
- Increase reach and engagement with our learning programs, communications initiatives and training platform.
- Unearth opportunities to pilot and innovate, aiming to scale winning pilots globally.
- Support the Global Advocacy manager by creating and executing a 3-day campus visit event for sales partners.
- Manage event logistics with various client teams to provide producing agencies with all needed information, content and equipment.
- Manage the programming calendar across multiple executions, ensuring deadlines and resources are in order. Manage the agency and client stakeholders when their input is needed.
- Create a cadence of reporting to capture key metrics and craft compelling presentations for client stakeholders.
- Be responsible for writing compelling communications for stakeholders, guests of digital and physical events, as well as digital platforms.
- BA/BS degree (In lieu of a degree, 4 years of relevant work experience).
- 5-7 years of retail marketing, store planning, channel marketing or relevant client-facing experience in an agency or in-house corporate sales and marketing department.
- Expertise in designing and implementing comprehensive training programs to enhance team capabilities and drive performance.
- Proficiency in design software, including Photoshop and Figma, for creating compelling visual assets that support marketing, training and communication objectives.
- Experience managing experiential marketing for large companies and agencies is a plus.
- Demonstrated knowledge of retail marketing, such as channel marketing, merchandising, in-store advocacy and so on. An understanding of how these fit together to provide the best brand experience for a shopper within a specific retail environment.
- Highly organized, strong project management capabilities, excellent communication, and self-motivated.
- Demonstrated thought leadership and relationship building/management with internal stakeholders and external partners.
- Experience working with global and regional teams.
- Success managing integrated communications and account/client relationship management.
- Knowledge and / or previous experience managing agencies.
- Ability to balance multiple stakeholders.
- Ability to thrive in ambiguity and operate in a fast paced, deadline driven, rapidly changing work environment.
The total compensation package for this position may also include annual performance bonus targets, benefits and/or other applicable incentives.
California
HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.
Salary : $100,000 - $110,000