What are the responsibilities and job description for the Product Manager, Growth position at heygen?
About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.
About the Role
HeyGen is redefining how video gets made - fast, multilingual, and powered by AI. We’re scaling fast, and we’re hiring a Product Manager, Growth to lead the charge across our web platform.
This is a critical role focused on user acquisition, website conversion, and growth infrastructure. You’ll operate at the intersection of product, marketing, SEO, and data, owning the strategy and execution across our web surfaces (homepage, landing pages, signup flows, and more) to drive scalable, sustainable growth.
You’ll obsess over how users land on HeyGen and what they do in their first 30 seconds. Your goal: turn interest into intent, and intent into activation.
🔍 What You’ll Own
- Drive conversion rate optimization across web surfaces (desktop & mobile), using A/B testing, behavioral analytics, and experimentation.
- Partner with SEO, performance marketing, design, and product to scale web-led user acquisition.
- Own the strategy for growth-driven landing pages, user flows, and web funnels.
- Define and instrument the metrics that matter and use them to prioritize work ruthlessly.
- Ship fast, learn fast, and scale what works.
💡 What We’re Looking For
- 3–4 years of experience in growth product management, ideally at a high-velocity startup or PLG company.
- Deep understanding of on-page behavior, CRO tactics, and how to build for intent.
- Strong technical instincts — you’re comfortable working with devs and SEO infra, and you can debug experiments or broken tags.
- Excellent collaborator — you speak both “marketing” and “product” and can align incentives across functions.
- Bias for action — you ship fast, measure impact, and improve constantly.
- Bonus: Experience with web-based acquisition platforms (e.g. CMS systems, no-code tools, dynamic page builders, etc.)
What HeyGen Offers
- Competitive salary and benefits package.
- Dynamic and inclusive work environment.
- Opportunities for professional growth and advancement.
- Collaborative culture that values innovation and creativity.
- Access to the latest technologies and tools.
Salary Range
$160,000-$180,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team that's reshaping the world of visual storytelling!
Salary : $160,000 - $180,000
