What are the responsibilities and job description for the Campaign/Marketing Analyst position at Hexaware Technologies, Inc?
Role: Campaign/Marketing Analyst
Location: Plano, TX (Onsite)
Mandatory skills:
- Has he worked in Marketing Analytics / Business Analysis
- Has he worked on Campaign Management & Analytics
Look for following Key Words in Resume
- Campaign performance tracking
- A/B testing, multivariate testing
- Funnel analysis
- Attribution modeling
- Conversion optimization
- Ownership or support of end-to-end campaigns
- Use of data to influence campaign decisions
Job Description -
- Collaborate with marketing and IT teams to gather, analyze, and document business requirements for cloud-based marketing platforms.
- Experience with A/B testing , multivariate testing , Funnel Analysis , Attribution Modelling, Conversation Optimization.
- Support campaign management, customer journey mapping, and automation workflows within marketing cloud systems.
- Perform gap analysis and recommend enhancements to improve system efficiency and marketing effectiveness.
- Work closely with developers and QA teams to ensure accurate implementation and testing of solutions.
- Manage data integration, segmentation, and reporting to enable personalized marketing efforts.
- Provide ongoing system support, troubleshooting, and optimization of marketing cloud applications.
- Ensure compliance with data privacy regulations and governance standards in marketing platforms.
- Create documentation, user guides, and training materials to support end-users and stakeholders.
Salary : $100,000 - $120,000