What are the responsibilities and job description for the Business Analyst with Marketing and Campaign position at Hexaware Technologies, Inc?
Position: Business Analyst with Marketing
Location: Plano, TX 75024 (Onsite)
Hiring: Fulltime with Hexaware Technologies.
Mandatory Skills: Marketing Analytics Experience and Has he worked in Marketing Analytics / Business Analysis along with Campaign Management & Analytics.
Look for following Key Words:
- Campaign performance tracking
- A/B testing, multivariate testing
- Funnel analysis
- Attribution modeling
- Conversion optimization
- Ownership or support of end-to-end campaigns
- Use of data to influence campaign decisions
Job Description:
- Collaborate with marketing and IT teams to gather, analyze, and document business requirements for cloud-based marketing platforms.
- Experience with A/B testing, multivariate testing, Funnel Analysis, Attribution Modelling, Conversation Optimization.
- Support campaign management, customer journey mapping, and automation workflows within marketing cloud systems.
- Perform gap analysis and recommend enhancements to improve system efficiency and marketing effectiveness.
- Work closely with developers and QA teams to ensure accurate implementation and testing of solutions.
- Manage data integration, segmentation, and reporting to enable personalized marketing efforts.
- Provide ongoing system support, troubleshooting, and optimization of marketing cloud applications.
- Ensure compliance with data privacy regulations and governance standards in marketing platforms.
- Create documentation, user guides, and training materials to support end-users and stakeholders.